The Great Concession, How the MCA Product Effectively Proved It Was Right All Along
September 26, 2025
There was no greater irony than the State of Texas banning ACH debits from sales-based financing providers at the same time that the State of Washington was celebrating the coming age of sales-based financing. In Texas, for example, the motivation for curbing sales-based financing was built on the premise that “this type of financing has raised significant concerns about predatory lending and that state attorneys general as well as the Federal Trade Commission have obtained high-profile judgments against such financing for predatory practices.” Meanwhile, in Washington, the motivation for the state holding the opposite opinion was that sales-based financing “increases access to capital for small businesses in Washington state, particularly those that have been historically underserved or underbanked.”
How did these states reach the opposite conclusion?
There’s no caveat to how the Washington State program works. The State’s Department of Commerce partnered with Grow America and the operation is backed by a federal grant (SSBCI-21031-0048) to roll out and administer a revenue-based financing program as part of Washington’s State Small Business Credit Initiative. It’s sales-based financing or in this case revenue-based financing (which is the more common phrase these days). Grow America’s revenue-based financing program utters a very familiar phrase in its marketing.
“The months you generate more revenue, you pay a higher amount, when business is slower you pay less,” the company advertises.
This was at one time the signature calling card of a merchant cash advance, but now such features have been repackaged and rebranded into something similar but different, and everybody is doing them.
The Grow America program applies a 20% holdback on adjusted monthly revenue and requires a minimum monthly payment of $1,000 if the 20% holdback does not generate at least $1,000 for the month. Merchants can get approved for anywhere from $50,000 to $1 million. The product is marketed as having a 1.24 factor rate and an estimated 14.27% APR with a 3-year term. As industry participants are aware, increasing sales would translate into increasing payments, which means a rapidly paid off loan could potentially result in a final outcome APR in the triple digits, far and away from the “estimate.”
The irony is that the notable benefits of a similar product, merchant cash advances, which have no minimum monthly payments, no fixed term, and are not absolutely repayable, are eliminated when restructured in this way and presented as “revenue-based financing loans.” Revenue-based financing loans take the underlying structure of MCAs (payments tied to sales) and then strip away the benefits. However, when structured as loans, the argument often goes that they are likely to be cheaper, which may be true on average, but is not always true.
Indeed, Grow America leads specifically with price as for why its product, similar to its privately owned competitors, are the better option:
“There are a lot of online lenders offering revenue-based loans that promise instant approvals, but their terms are intentionally confusing, and the fees are high,” Grow America advertises. “Our lenders aren’t like that. They’re mission driven.”
In Texas, the author of the bill that banned debits from such financing providers “informed the [legislative] committee that commercial sales-based financing has become a popular financing option for small businesses desperate for credit and that, unlike traditional loans, this type of financing is repaid as a percentage of future sales or revenue.”
Indeed, it is very popular. The largest providers or brokers of such financing today whether structured as a purchase or loan, are household names like Amazon, Walmart, Shopify, Intuit, Stripe, DoorDash, PayPal, Square, GoDaddy, Wix, Squarespace and more. Some structure them as a purchase and call it a merchant cash advance and some structure it as a loan and call it revenue-based financing. In either case, payments are tied to the percentage of future sales or revenue.
In egregious cases of wrongdoing one way or another, such incidents have historically been a result of deceptive marketing or payments from a merchant exceeding the contracted amount. In New York, when transactions are structured as a purchase, courts generally look to make sure that the agreements have a reconciliation provision in the agreement, whether the agreement has a finite term, and whether there is any recourse should the merchant declare bankruptcy. Legally speaking, the products have become pretty well defined and understood in the court system.
Like Washington State, GoDaddy, which recently announced its new merchant cash advance program, markets its product in an almost identical fashion.
“If your sales go up, the MCA will be paid sooner; if the sales are slow, it’ll take longer,” GoDaddy says.
Same message.
Washington State requires merchants to make a minimum payment every month and a balloon payment if not fully repaid within 3 years. GoDaddy, by contrast, advertises no minimum payment amount, no set payment schedule, no penalties, and no late fees. One’s a loan, one’s a purchase.
While the best course of action is best left to the merchants, there appears to be a near-universal concession that the underlying nature of how merchant cash advance agreements were contemplated, payments tied to sales, made strong logical business sense all along. Washington State emphasizes this fact.
“We know that your business has its own needs and loans with fixed payment amounts may not be the best option for you,” they advertise. “The revenue-based financing fund offers loans with flexible payback terms so you can grow your business immediately and pay back your loan based on your varying revenue.”
Recent studies also now highlight the benefits of cash-flow-based underwriting.
In Sharpening the Focus: Using Cash-Flow Data to Underwrite Financially Constrained Businesses, “The paper finds that adding cash-flow information substantially increases the predictive signal of models that rely primarily on the business owners’ personal credit scores and firm characteristics.”
There’s also Square, the largest revenue-based financing provider in the US, that has explained why this system just works better. Square says that they can fund more businesses and have higher payment success rates than if they were to follow more conventional methods of underwriting and repayment.
“Square Loans addresses [the credit] gap by using near real-time business data to assess creditworthiness, evaluating metrics such as transaction volume and revenue patterns to offer short-term loans — with repayment on average in 8 months,” Square wrote in a White Paper. “This allows for a more accurate and timely understanding of a business’s capacity to borrow and repay. And loan repayments are higher during periods when business is stronger and reduced when sales are lower.”
What’s the sentiment these days on payments tied to sales revenue? The market has spoken.
RadioShack Owners Accused of Running a Ponzi Scheme
September 25, 2025When the RadioShack brand was acquired in 2020 by Retail Ecommerce Ventures, LLC, the company shifted gears into a new direction, cryptocurrency. Using Twitter, now X, as its main base of messaging, the RadioShack account rapidly became outwardly controversial and hostile in order to generate eyeballs and attention. It was quite successful and piqued my curiosity to the point that it ended up on AltFinanceDaily in 2021.
At the time the company said “RadioShack DeFi is focused on the early majority. It will become the first to market with a 100 year old brand name that’s recognized in virtually all 190+ countries in the world.”
When I actually inquired about information on its new DeFi platform, all I received was a digital coupon for a boombox…
I signed up to learn more about @RadioShack ‘s DeFi project and instead got offered a discount on a new boombox. pic.twitter.com/0O3i8llgyL
— Seán Murray (@financeguy74) December 30, 2021
But the party seemed to come to an end and the account stopped tweeting on November 17, 2022.
Why'd @RadioShack go dark after Nov 17, 2022? They were one of the most epic crypto troll accounts on twitter.
— Seán Murray (@financeguy74) February 15, 2023
Now, according to the SEC, it has been revealed that the owners of RadioShack and other defunct brand names had been conducting a ponzi scheme precisely through November 2022.
Taino Adrian Lopez, Alexander Farhang Mehr, and Maya Rose Burkenroad, were charged this week for running a $112M ponzi scheme. Apparently, none of the household brand names they acquired were generating any profits, but they claimed to investors that they were in order to raise capital. “Consequently, in order to pay interest, dividends and maturing note payments, Defendants resorted to using a combination of loans from outside lenders, merchant cash advances, money raised from new and existing investors, and transfers from other portfolio companies to cover obligations,” the SEC claims.
In addition to RadioShack, the accused operated Brahms, Linens ‘N Things, Modell’s, Stein Mart, and Pier 1 Imports.
MoneyThumb and AltFinanceDaily Release Survey Findings on Fraud Trends Among Small Business Funders
September 16, 2025Document Falsification Emerges as Top Concern
San Diego, Calif. (September 16, 2025) – A new study conducted by MoneyThumb, a leader in automated document evaluation and fraud detection solutions, in partnership with AltFinanceDaily, a leading publication for MCAs, reveals an alarming trend in the small business lending sector: fraud is not only on the rise but is significantly impacting the cost of doing business, especially for smaller funders operating in an increasingly uncertain economic environment.
As small businesses continue to grapple with supply chain pressures, shifting tariffs, and a volatile economic outlook, lenders are seeing a direct correlation between economic strain and elevated fraud risk. When margins are tight and working capital is harder to secure, the incentive for applicants to falsify documents, or even attempt synthetic identity fraud—increases. Most of this fraud cannot be detected visually, making traditional underwriting processes insufficient on their own. This hidden risk doesn’t just weigh on the funder, it ultimately raises the cost of loans for all borrowers, including honest small business owners.
The survey polled a broad range of Merchant Cash Advance (MCA) providers, funders, and alternative lenders to assess how often they encounter tampered documents or fraudulent information during the application process. Respondents ranged from small firms processing fewer than 10 applications per month to large institutions handling over 500.
Key findings include:
- Nearly 54% of respondents report that 2–10% of the applications they receive contain fraud.
- Nearly 60% are “very concerned” about fraud.
- A staggering 90% cite document falsification or forgery as the most pressing issue.
- More than half of respondents say fraud has increased year over year.
- Smaller funders are disproportionately affected: funders processing fewer than 100 financial applications per month report fraud in 11.8% of applications—more than double the rate reported by larger funders (5.6%).
- 88% of funders are still reviewing documents manually, which wastes countless hours per month, is prone to human error and increases labor costs.
“Fraud is evolving just as quickly as the economy is shifting,” said Ryan Campbell, CEO of MoneyThumb. “In a time when rising tariffs and inflationary pressure are already squeezing small businesses, fraudulent applications add another layer of risk that funders can’t afford to ignore.”
Sean Murray, Founder of AltFinanceDaily, added: “Relying solely on manual review simply isn’t sustainable. The funders who embrace intelligent automation will not only reduce losses but also serve more businesses—faster and more fairly.”
Up to seven percent of revenue, billions of dollars and thousands of hours are lost every year due to fraudulent applications in the lending industry. MoneyThumb’s Thumbprint® patented technology leverages AI and advanced algorithms to identify subtle discrepancies and inconsistencies that can’t be seen manually. Over the last year, Thumbprint® has reviewed more than 10M statements and identified over 500,000 fraudulent or altered documents.
As macroeconomic uncertainty continues into Q4 2025, the report underscores the need for technology-driven solutions that can scale fraud detection without sacrificing underwriting speed or accuracy.
About MoneyThumb
MoneyThumb is an advanced automation software solution that streamlines the lending underwriting process by converting bank statements instantly into actionable data. By exponentially increasing efficiency, accuracy and the detection of fraud – MoneyThumb empowers lenders and accountants to make faster, more informed and accurate decisions. MoneyThumb is headquartered in Encinitas, California, and serves customers globally. For more information visit www.moneythumb.com.
About AltFinanceDaily
AltFinanceDaily is a leading publication covering non-bank finance, alternative lending, and fintech since 2010. It is a trusted source for insights, news, and trends in the MCA and small business lending space.
Media Contact:
Tracy Rubin
JCUTLER media group
tracy@jcmg.com
Steve Siler Joins NMEF as Chief Technology Officer
September 5, 2025September 8, 2025 | NORWALK, CT – North Mill Equipment Finance LLC (“NMEF”), a leading independent commercial equipment lender and lessor headquartered in Norwalk, Connecticut, is pleased to announce the appointment of Steve Siler as Chief Technology Officer.
Steve brings nearly 20 years of experience driving technology transformation across asset-backed finance, private credit, and M&A integration. In his new role, he will lead NMEF’s digital strategy and oversee all technology operations. From 2018 to 2024, Steve served as CTO at Stonebriar Commercial Finance and Head of Technology at Eldridge, where he led enterprise-wide technology strategy, streamlined operations through automation, and integrated systems across a diverse portfolio.
“We are thrilled to welcome Steve to the team,” said Tom Lyle, Chief Operating Officer of NMEF. “His entrepreneurial mindset and proven ability to scale platforms make him exceptionally well-suited to guide our next chapter of growth. Under Steve’s leadership, we will continue to enhance our offerings for broker and vendor partners and pursue strategic acquisitions of lease and loan portfolios.”
Steve’s career in financial services started with AIG Asset Management, where he developed a contract and asset management platform. At William Blair, he advanced data capture and introduced emerging technologies such as machine learning across investment banking, wealth advisory, and capital markets. Most recently, he has advised startups focused on modernizing private credit infrastructure and improving data accessibility.
About North Mill Equipment Finance
NMEF is a national, premier lender who works with third-party referral (TPR) sources to finance small to mid-ticket equipment commercial leases and loans ranging from $15,000 to $3,000,000 and up to $5,000,000 for investment grade opportunities. NMEF accepts A – C credit qualities and finances transactions for many asset categories including but not limited to medical, construction, franchise, technology, vocational, manufacturing, renovation, janitorial and material handling equipment. NMEF is majority owned by an affiliate of InterVest Capital Partners. The company’s headquarters are in Norwalk, CT, with regional offices in Irvine, CA, Voorhees NJ, and Murray, UT. For more information, visit www.nmef.com. One of NMEF’s controlled affiliates, BriteCap Financial LLC, is a leading non-bank lender providing small businesses with fast, convenient financing alternatives such as working capital loans since 2003 from its main office in Las Vegas, NV. For more information, visit www.britecap.com.
Bitty Introduces New Small Business Loan Program
August 27, 2025Fort Lauderdale, FL – August 26, 2025 – Bitty is proud to unveil the launch of a new small business loan product designed to expand access to working capital for entrepreneurs, starting the rollout in Texas.
Beginning September 1, 2025, Bitty will offer a fixed-term, installment-style loan option. This program complements our existing revenue-based financing solutions while maintaining the fast, transparent, and business-friendly process that partners and merchants have come to expect from Bitty.
The new loan product is tailored to meet the needs of small business owners who prefer scheduled payments and fixed payoff timelines. By broadening our funding suite, Bitty continues to strengthen its commitment to empowering business growth through flexible and responsible capital solutions.
Further details about this program, along with operational updates, will be available on the Bitty website and official social media channels in the weeks ahead.
“This launch marks another exciting milestone for Bitty, our partners, and the thousands of small businesses we serve nationwide,” said Craig Hecker, CEO of Bitty.
For additional information, please contact our team directly.
Website: www.bittyadvance.com
PRESS CONTACT
Charlie Siegel
Director of Partner Relations
partners@bittyadvance.com
Business Finance Companies on Inc 5000 List in 2025
August 12, 2025Here’s where small business finance companies rank on the Inc 5000 list for 2025 (and if we’ve missed you, email info@debanked.com):
| Ranking | Company | 3-Year % Growth |
| 15 | Parafin | 9594 |
| 206 | businessloans.com | 1862 |
| 669 | Pinnacle Funding | 626 |
| 831 | SBG Funding | 508 |
| 1215 | Essential Funding Group | 359 |
| 1240 | Clara Capital | 352 |
| 1417 | Backd | 306 |
| 1705 | Kapitus | 256 |
| 1719 | Channel | 255 |
| 1756 | Fundible | 248 |
| 2027 | 4 Pillar Funding | 214 |
| 2117 | Biz2Credit | 203 |
| 2293 | Byzfunder | 187 |
| 2671 | Critical Financing | 156 |
| 3081 | Lendzi | 131 |
| 3226 | eCapital | 124 |
| 3508 | ApplePie Capital | 111 |
| 3545 | SellersFi | 109 |
| 3901 | Splash Advance | 95 |
| 3973 | Fora Financial | 92 |
| 3993 | Capital Infusion | 91 |
| 4076 | Expansion Capital Group | 88 |
| 4162 | Shore Funding Solutions | 85 |
| 4206 | Direct Funding Now | 83 |
| 4712 | ROK Financial | 63 |
Heron Raises $16M Series A to Bring the AI Revolution from Silicon Valley to American Businesses
July 15, 2025Backed by Insight Partners, Heron automates document-heavy workflows in insurance, lending, and finance — bringing reliable AI to businesses and allowing humans to focus on complex tasks
Heron, a startup using AI to automate workflows in business lending, equipment finance, and insurance, has raised $16 million in Series A funding led by global software investor Insight Partners, with participation from existing investors Y-Combinator, BoxGroup and Flex Capital. The Series A will support Heron’s next phase of expansion, helping the company scale its AI-driven solutions to more segments.
While many AI startups target developers or other technologists, Heron is at the frontier of deploying AI into real-life business operations in traditional industries like lending, banking, and insurance. Heron’s mission is to free up humans to focus on judgment-based work and complex edge cases while software handles the repetitive, monotonous work. Heron focuses on serving companies without large engineering departments, enabling more businesses to reap the rewards of the rapid advances in AI.
Heron’s system can automate time-consuming manual workflows end-to-end, completing tasks automatically or flagging edge cases for human review. That reliability has led many customers to fully offload entire processes to Heron — freeing up their teams to focus on critical work.
For example, SMB lenders employ teams of underwriting analysts that spend hours on repetitive intake work — scanning email inboxes for submissions, downloading and renaming files, checking packet completeness, manually entering data into CRMs, and running basic eligibility checks. Using Heron, these hours of work can be accomplished in seconds, and with higher accuracy, full auditability, and no manual overhead.
This focus on reliability and solving problems end-to-end has attracted more than 150+ customers to Heron, including insurance carriers and FDIC-insured banks, and enabled the company to process over 350,000 documents per week. One lender cut submission-to-decision time by 60%, while an insurer used Heron to automate over 80% of its inbound submission triage.
“Anyone who tells you they use AI to automate work with 100% accuracy is probably lying to you. Instead of chasing accuracy, we focus on clearly understanding where our software is successful and where humans still need to review. This allows customers to use Heron in situations where millions of dollars are at stake and reap the rewards of the AI revolution in a reliable fashion that drives business outcomes,” said Johannes Jaeckle, co-founder and CEO of Heron
Founded in 2020 by Dom Kwok, Jamie Parker, and Johannes Jaeckle, Heron launched out of Y-Combinator’s Summer 2020 batch, initially building products for financial services companies with earlier generations of AI in the pre-ChatGPT era. The company eventually landed on a core insight: traditional industries weren’t waiting for flashy new tools — they were drowning in unstructured data, and paying millions of dollars a year to deal with it. In 2023, as LLMs matured, Heron pivoted to focus on AI document workflow automation. With minimal outside capital, the team tripled annualized revenue in 2024 and has continued to expand its presence in insurance and specialty finance this year.
“Heron’s AI models with vertical specific context automate the end-to-end data processing workflow, enabling automation and driving competitive differentiation in industries where speed to decisioning is of the essence,” said Philine Huizing, Managing Director at Insight Partners. “Heron’s founding team—Johannes, Jamie, and Dom—are an experienced trio that has proven their ability to adapt and execute. We’re thrilled to partner with them and the entire Heron team as they continue to scale up.”
The new capital will be used to scale Heron’s presence in insurance, equipment finance and SMB lending, while expanding into adjacent verticals that have shown demand for Heron’s solution. The company plans to grow its engineering and go-to-market teams in New York and London, and continues to invest in internal AI Tooling to enable a small team to serve more and more customers.
“We’ve proven we can win in one segment,” said Jaeckle. “Now we’re going workflow by workflow, industry by industry — giving people hours back in their day by eliminating time-intensive manual work.”
About Heron
Heron automates document-based workflows across industries like lending, insurance, and equipment finance. By turning unstructured documents into structured, actionable data, Heron helps companies process information faster, more accurately, and with less manual effort. Heron is based in New York and London, with the team bringing a wealth of experience from top-tier tech companies including Facebook, Spotify, N26, Revolut and Taptap Send.
Learn more at herondata.io
About Insight Partners
Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of December 31, 2024, the firm has over $90B in regulatory assets under management. Insight Partners has invested in more than 800 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has offices in London, Tel Aviv, and the Bay Area. Insight’s mission is to find, fund, and work successfully with visionary executives, providing them with tailored, hands-on software expertise along their growth journey, from their first investment to IPO. For more information on Insight and all its investments, visit insightpartners.com or follow us on X @insightpartners.
Debt Resolution Exec and Factoring SVP Discuss the MCA “Problem”
June 25, 2025Adam Duso of Second Wind Consultants and Curtis Powell of nFusion Capital joined a call with Michael Toglia of ABL Advisor to discuss the problem of dealing with merchant cash advances.
If you were curious to hear a perspective from their points of view, you can watch the interview here.
In related news, nFusion Capital’s COO/CFO Amity Mercado was announced as a new board member of the International Factoring Association (IFA) this week.
