Velocity Capital Group (VCG) Secures New $50 Million Credit Facility
February 14, 2022
CEDARHURST, NEW YORK—FEBRUARY 14, 2022– Velocity Capital Group (VCG), a leading provider of same-day capital advances to small businesses, has secured a multi-draw term funding line of credit with Arena Investors, LP, a global institutional alternative asset manager. The line of credit will provide VCG with borrowing capacity up to $50 million and deep pool of capital from which to expand its business, further strengthening VCG’s ability to provide funding for small business merchants. Though the name VCG may be new to some, the company is no stranger to alternative finance. Eleven years of experience in the space with over 25,000 funded clients has helped their team understand what merchants need most during the funding process, primarily trustworthiness and speed.
Since VCG’s inception, CEO/Principal Jay Avigdor has made it his mission to provide an efficient and flexible funding experience and product for merchants. “We’re setting new strides for speed and service every year. 2022 is going to be even more impactful for VCG and our stakeholders!” said an enthused Jay Avigdor. “We have a big opportunity for us this year to build on last year’s initiatives. This line will give us the wings we truly need to fly! Giving us the ability to fund larger deals and provide longer terms.” said Jay. The previous year, VCG made news by switching to their own internally developed processing software for deal applications called Drag-in. The software pulls critical data from VCG’s applications to conduct all necessary screenings via API, then uploads that data to their CRM with the click of a button. Drag-in gives VCG the ability to provide offers within minutes rather than hours, giving them a leg up on the industry. Stakeholders have been thrilled with the improved response time on their deals. Drag-in is Currently working on a beta version to provide multiple other industries.
Speed isn’t the VCG’s only focus. “Merchants and ISOs alike deserve to have more control of the capital they’re provided,” Jay added. In August 2021, Velocity Capital Group began offering ISOs and Merchants the option to receive their capital in a Cryptocurrency. Primarily sent through as stable coins (USDC, DAI, USDT). “Due to the cut-off times within which banks have to operate, they can become a bottleneck for our transactions. The opportunity for providing capital in Crypto couldn’t have come at a better time,” said Jay. Available to transfer during all times of the day, funding in Cryptocurrency was added as an option for how Merchants & ISOs receive capital.
“We are excited to facilitate VCG’s activities in small business finance at a time when there are limited options and great needs for capital, and where VCG can provide that capital without unduly burdening merchants receiving it. This transaction fits well with Arena’s broader mission to provide flexible, scalable funding solutions for companies and ideas which have unique growth or liquidity needs. We look forward to working with Jay and his team,” said Victor Dupont, who leads Arena’s investments in the SME sector.
The new line of credit gives steady rails for Velocity Capital Group to continue growing and funding at a significant rate into 2023. “We anticipate we will do north of 150M in funding this year with our current deal flow and this new line. We can provide well-needed cash during these troubling times to small businesses and fuel their success while growing ours as well. We can help small businesses access funding like never before in company history. Through implementing Drag-in, this new credit line with Arena, and with our amazing loyal employees and brokers, the sky is only the limit! ” remarked Jay.
About Velocity Capital Group
Velocity Capital Group helps small businesses all over the United States access capital at incredible speeds. Our team has serviced over 25,000 clients in under 11 years. We’ve grown our business to great heights by focusing on speed, efficiency, and transparency.
About Arena Investors, LP
Arena Investors is an institutional asset manager founded in partnership with The Westaim Corporation (TSXV: WED). With $2.8 billion of committed assets under management as of January 1, 2022, and a team of over 100 employees in six offices globally, Arena provides creative solutions for those seeking capital in special situations. The firm brings individuals with decades of experience, a track record of comfort with complexity, the ability to deliver within time constraints, and the flexibility to engage in transactions that cannot be addressed by banks and other conventional financial institutions. See www.arenaco.com for more information.
Velocity Capital Group Specializes in Funding
Up to $1 Million Same-Day thru MCA (1st thru 4th Positions), Reverse Consolidations, & Consolidations
NEW ISOs Sign up to Fund with Velocity Here
We’re Hiring – Join one of the fastest-growing companies in the industry!
Do you have a book of business and experience managing relationships with ISOs?
Join VCG and we’ll beat any competing commission structure!
Latin Financial Launches First Lending Podcast in ‘Spanglish’
February 4, 2022
In an inaugural move for small business financing this week, Latin Financial launched the first ‘Spanglish’ podcast for funders, lenders, merchants, and brokers titled the Latin Financial Podcast. Hosted by the company’s CEO Sonia Alvelo and co-hosted by Underwriter Ruth Alustiza, Latin Financial hopes to create an open forum of discussion and education about how Latino-owned businesses can get access to different types of financial products; all in two different languages.
“It was so much fun, but so scary,” said Alvelo, when asked about her experience recording on her first episode. “[I’m doing this] to make sure the merchants and clients have and will have the right information, I know I’m breaking barriers of languages, it’s the right thing to do.”
While still in its infancy, Alvelo is expecting the show to take off. Her target audience among merchants is a growing group of Latino-owned small businesses who have been historically underbanked. Offering episodes in both English and Spanish, the podcast hopes to not only educate the show’s listeners on how small business lending works, but also hopes to serve as a crash course in either Spanish or English for those who are already members of the non-bank finance world.
The show will have funders, lenders, merchants, and staff of Latin Financial on as guests, according to Alvelo. The show has begun a stream of content that will be released on a regular basis that is being uploaded on platforms like Apple Podcasts, Google Podcasts, and Spotify.
“We are doing one episode per week, said Alvelo. “We’re going to add guests, they are already asking me to attend, and lenders. I’ll be doing back and forth, Spanish and English for sure.”
Alvelo seems confident that the show can separate itself from the countless other finance podcasts that exist. With a dynamic of two languages, two cultures, complex financial products, and revolving guests, it seems as if Latin Financial has discovered a niche in the business media space. “The audience can listen in Spanglish about what we do to help business owners in the United States and Puerto Rico. It’s a new way to stay informed, get educated on updated programs in the financing Industry, all in two languages,” Alvelo said. “It’s Spanish and English, equals Spanglish!”
A weblink to the show can be found here.
Lenders Love One-Man Broker Shops, Rookie Broker Finds
January 5, 2022
“After meeting so many people at the Broker Fair in New York City, I was like, ‘you know what, now is the time for it. I’m young, so let’s take the risk and start my own company.’”
Matt Dolecki, a 23-year old entrepreneur who owned and sold two businesses before he graduated high school, is taking the young hustler’s mindset to the alternative finance world. Just this week, Dolecki started his own brokerage; dubbing it Opulent Capital.
Although Dolecki wants to start funding deals immediately and create relationships across the space, he is aware that he needs to also focus on honing in on the foundations of his business if he wants true success.
“I think a lot of people when they enter this space try to grow too fast and too big too quickly,” he said. “I’m not here to grow extremely fast or extremely big. I’m here to establish a well-rounded company and not tarnish my work just trying to grow fast.”
After interning at a funding company after college and subsequently working for a commercial collections agency, Dolecki believes his experience seeing all sides of the process will set him aside from other brokers.
“I have enough knowledge and information for the merchant to not just broker them the deal, but inform the merchant and let them know exactly what they’re getting, what’s possible for them, and what’s the better option,” Dolecki said.
“I have the debt collection side, and I’ve worked in [small business funding], so I have a really well rounded knowledge of how this whole thing works. If someone were to default, I know exactly which way to go. I can guide the lender on exactly which way to go, I have all the contacts on both sides, lenders and brokers, as well as many debt collections agencies. So I can help lenders not only get business, but retain business and get back lost revenue.”
Not only is Dolecki confident that his experience will set him and his company aside from competitors, he also believes his strength in numbers, or lack of, will allow him to operate a smooth show.
“I’m a one man shop,” said Dolecki. “I’ve talked to a lot of lenders, and they like the idea of having one person to deal with. Information is directly to the source, directly to me and directly to the merchant. It’s an easier form of communication. Every lender I’ve talked to agrees that 90% of their best selling ISOs are one man shops.”
When speaking on creating an image for his company from the merchant’s perspective, Dolecki spoke extensively about different types of marketing. He says that a strategy seemingly based on the business owner’s age can determine what type of communication should be used to pitch that particular merchant.
“If you are trying to reach out to small business owners over the age of 60, most likely a call will be more beneficial rather than investing in marketing or SEO,” said Dolecki. “Now there are so many young business owners who all love technology and doing things online, so building a platform where you can use fintech to apply for loans and search different loan options would be much more beneficial to the younger business owners.”
“I think a good mix of using fintech, algorithms, and tech, but also cold calling and [even] reaching out by mail is an effective way of trying to find that perfect mix of using both types of merchants.”
Dolecki has received support from other brokerages in the industry and claims without help, he would never be in the position he is now.
“Shout out to Porsha and Mercedes Brooks at Brooks Partners Finance,” said Dolecki. “They’ve really been a big mentor for me starting out, and helping me to get the ball rolling. I’m now calling merchants, signing on as an ISO with different lenders, and still just getting started.”
Five Things Small Business Financing Should Look out for in 2022
January 3, 2022
With another year in the books, below is a list of things that the small business finance community should think about in 2022.
Disclosure Laws are Coming
The laws in New York are changing. While the date for the new law was pushed back at least until June, the state is about to make it very difficult to finance small businesses. California, New Jersey, Maryland, Connecticut, and North Carolina are among other states to also keep an eye on regarding disclosures in 2022.
Blockchains, Blockchains, Blockchains
Regardless of the legitimacy of things like cryptocurrencies and NFTs, blockchain technology is on its way to the initial states of implementation in the financial world. In a further effort to eliminate paperwork, redundancy, and time, the idea of a decentralized ledger has all corners of the financial world watching closely.
Merchants are Becoming Digitally Native
As business owners are continuing to emerge as younger and more technologically sound, lenders should embrace fintech in any area of their processes that they can. Just to appear as a tech company may become a marketing strategy for some brokers or lenders, as those who offer the smoothest, simplest, and most technological form of funding will win over their competition with this new emerging business owner.
Brokers Using Motivational Social Media Posts to Develop Brands
As small business financiers continue to try and find their place on social media, there seems to be a gathering of those in the broker space to create motivational content. Keep a lookout for more brokers to continue internet marketing via motivational posts to not only give a face to their company, but legitimize themselves as a go-to in the space; so maybe they can launch some type of broker training program in the future.
Networking Will Continue to Re-Emerge as Top Tool
As 2021 concluded with in-person events slowly approaching normalcy after pandemic induced restrictions, the industry is showing an unprecedented amount of desire to get together multiple times a year to build their books of business. Look for events across finance, technology, and cryptocurrency spaces to increase in both numbers and attendees.
Nuula, Still in the Business Lending Game, Lays Groundwork for Larger Ecosystem
December 29, 2021
Nuula, formerly known as BFS Capital, has 5,000 merchants on a waitlist to access a line of credit after just four months of its application process being made available.
But there’s more.
“Nuula is built to not only deliver our own financial products, but it’s developed to help us provision and deploy third party financial products that come from our ecosystem,” said Mark Ruddock, Nuula’s CEO. “So what we’re trying to do here is not really be a broker, but we will carefully curate products.”
“That could be larger, longer loans from one partner, it could be insurance from another partner, it could be entrepreneur wealth management from a third partner,” he continued.
“So we bring those partners onto the platform, and then we expose their functionality within the app, in a way that’s consistent with all the other tools in the app. So yes, there is room for third party lenders.”
Ruddock spoke about how as of now, Nuula’s infrastructure only offers opportunities to those interested in directly funding businesses. The company profits via revenue sharing when businesses are provided with capital from a third party funder on the platform.
Despite not being available yet, he hinted at possibly incorporating broker-esque products as the app’s financial product suite grows.
“Today, we don’t see a near term role for brokers on the app, because we’re not really trying to create a marketplace of a multitude of products, we’re really trying to curate things very, very carefully,” said Ruddock. “However that’s not to say say that we will not over time provide the ability for the more digital brokers or intermediaries to play a role as we seek to broaden the portfolio of tools that we offer.”
“I would say no to brokers in the sense that we really don’t have a compelling offer for them at the moment, but yes to other financial services providers.”
Ruddock described how Nuula is serving a niche customer base, a tech-centric merchant who is looking for an easy-to-use mobile software that can manage their businesses’ X’s and O’s. Not only is this type of merchant underserved and beginning to substantiate in numbers according to Ruddock, but they are extremely eager for access to capital.
“It’s a fundamental change in the way underwriting has been done, away from kind of a rearward looking model, towards a real-time forward looking model, and that’s what we believe is going to be required to unlock capital to this new generation of businesses.”
“[Nuula] reimagines underwriting in a way that says ‘don’t just look at the last six months of bank statements’,” Ruddock said. “[We] look on not only of the day of lending, but the lifetime of your relationship, and how those businesses are recovering, growing, and thriving.”
He spoke about how with real-time data being accessible through Nuula, businesses that are building their creditworthiness can have a mobile reference point for the data that they need to see their real-time financial state, while simultaneously giving lenders a live picture of the businesses’ books.
“So even if a business is not strong enough for credit today, it might be in three months, and we can go watch your progression through this period and unlock the capital when the time is right, and then if that business grows out of the pandemic and recovers and is stronger, we’re going to be able to a broader and richer portfolio of credit.”
Although their target customer seems to be a digitally native merchant, Ruddock says that Nuula’s onboarding process is designed to be simple enough for a merchant who may not be as familiar with fintech.
“I’m a fifty-plus year-old CEO of a fintech company, and I would say I’m as digitally savvy as a twenty year-old, so it isn’t really about age anymore,” said Ruddock. “It’s by the way which [merchants] have embraced technology.”
“What we’ve done with Nuula is we’ve tried to make this product intuitive and simple for a first time app user and we’ve tried to help these folks get access to the data that now is sitting in a multitude of systems. While we believe people who have grown up in an app-centric world are going to be amongst the first adopters, we’re trying to make this product accessible for the fifty year-old restaurant owner too.”
Nuula plans on expanding their data harnessing tools with other fintechs early next year. “Over the next two weeks, we will actually unlock the ability for [merchant] sales data from Shopify or Square,” said Ruddock.
Centrex Software Announces New Relationship Building Technology at Broker Fair 2021
December 22, 2021Costa Mesa, CA— Finance technology (FinTech) in the traditional and alternative business finance industry is seeing a massive enhancement with the release of new technology from Centrex Software.
Centrex Software, a dedicated business lending CRM and loan/advance servicing software platform that brings multiple technologies all under one roof for direct funders, brokers, and investors, experienced 22% growth from 2019 to 2020 and 35% growth from 2020 to 2021, during a global pandemic. With that growth has come quite a bit of new thinking out of the Centrex Software management team.
When it comes to the business lending space, FinTech companies spend huge amounts of time focused on how to drive more users into their software. This strategy makes sense as it is what a large operating software company is required to focus on to generate revenue. “But what about our customers’ customers? What if we spent more time focused on driving our customers’ customers not to our software, but to our customers’ software? In our business, we fail if our customers can’t engage, retain, and sell to their customers. We want that relationship to thrive and grow so we have built technology to aid that,” says Trey Markel, Senior Software Specialist with Centrex.
In realizing there was a tech need for this new way of thinking, Centrex Software built a mobile app that is white labeled to Centrex Software customers so they can offer more relationship retaining and building solutions to their customers. Keith Nason, President at Velocity Funding Group, and a Centrex Software customer, explains, “Trey, Michael and the Centrex team are going to put my brand in the pockets of every single one of my customers. It was an entirely new strategy that you simply don’t see from other software companies, and it should create customer engagement like we have never seen before.” The new white labeled mobile app has a few features that will really put your marketing hat on. First, the white labeled app is fully integrated with Plaid so that pre- and post-funding, Centrex clients can actually link their banks accounts and manage their finances. On top of that, Centrex Software has an admin portal where Centrex clients can manage all their app users. One of the best parts is that, in the admin portal, Centrex clients will have the ability to send push notifications to smart watches and to mobile devices that can communicate to the end mobile app user. Plus, there are several other features that keep mobile app users engaged with Centrex clients and the broker partner via the mobile app.
In the same spirit of engaging more efficiently with customers, the Centrex team also built a WordPress plugin that allows its customers to build “Smart Applications” right on their website. Michael Lindsey, also a Senior Software Specialist with Centrex expressed, “Our clients need more tools that are forward facing to their customers to help make faster decisions and offer a better more automated experience.” Taking the automated application process a bit further, Centrex integrated the WordPress plugin with Universal Credit Services to pull and analyze credit data, and Plaid to pull and analyze financial data. This allows Centrex Software customers to automatically underwrite and create offers right on their website. The WordPress plugin will communicate all info and decisions into Centrex Software during each step of the process. Lastly, for those Centrex Software customers using both the WordPress plugin and the white labeled mobile app, once an application is completed by the business borrower on a Centrex Software customers website, it will automatically create a user for the mobile app in real-time. The end result is a completely seamless and streamlined business borrowing experience.
Perhaps the most impressive part of the two new technologies being released by Centrex Software on January 1st of 2022, is that in order to take advantage of the new tech, you don’t even need to be a Centrex Software CRM customer. “We understand that the Centrex CRM is only one option for funders and ISO’s out there. We also understand that there is much more than just CRM that is needed to build a successful finance business. Because of that, we built the WordPress plugin and the mobile app in an API based architecture so that any finance company using any CRM with an API can utilize the new Centrex technology. We wanted to capture more of the market with unique FinTech solutions, offering CRM alone can only get us a to a certain point.” says Trey Markel.
Needless to say, Centrex Software has really stepped it up as a full circle FinTech solution provider to the finance industry. Centrex Software will also be launching its new open REST API and amortization calculators in the new year to expand their tech offering. You can reach Centrex Software at www.centrexsoftware.com or email media@centrexsoftware.com
AltFinanceDaily’s Most Watched Videos of 2021
December 20, 2021deBanked TV made a splash in 2021, generating more than 50,000 views. For the first time ever, we’ve ranked the most watched videos for the year.
1. Moving to Miami
AltFinanceDaily kicked off a Miami tour in March 2021 that included an interview with Mayor Francis Suarez. The three-part series was the most watched on AltFinanceDaily TV for all of 2021. (Vid 1 | Vid 2 | Vid 3)
2. One-on-Ones With Industry Professionals
Two in-person interviews streamed live from the AltFinanceDaily TV studio were virtually neck and neck for 2nd place. Oz Konar of Business Lending Blueprint, who recently spoke at Broker Fair 2021, talked about working as a loan broker from home.
Meanwhile, Jennie Villano’s state of the industry was a more introspective look at doing business during the era of covid, useful marketing tips, and business development.
3. ROK
An inside look at ROK Financial, a Long Island-headquartered broker shop came in at a strong #3.
4. Terminology Lesson
What’s the difference between a lender and a funder? Numerous people have tuned in to find out.
5. Brokers, Brokers, Brokers
It’s tough to pinpoint a firm #5. Multiple videos achieved just about the same level of views. Our viewers love brokers.
Check out some of our top video categories:
AltFinanceDaily’s Docuseries
MCA/Small Business Lending help
deBanked Event Footage
AltFinanceDaily News
Velocity Group USA Names Keith Nason President, Launching KapSource in Q1 2022
December 16, 2021
Melville, NY – December 16th, 2021 – Velocity Group USA is pleased to announce Keith Nason as the newly appointed President. In conjunction with stepping into the role as President, Nason will continue to hold his position as Chief Operating Officer, building on business development strategies and appointing new members of Velocity Group’s executive team.
“We have undergone many necessary changes over the past year, but the change we are most excited about is appointing Keith Nason as the President of Velocity Group. He has extensive industry experience, as well as the knowledge, innovation and vision to drive growth in 2022. I have no doubt these qualities will help set us apart from our competitors as we continue to expand our business,” said Lisa Gioia, Chief Executive Officer
Nason is an industry veteran with over eight years of experience within the Merchant Cash Advance market, specializing in both top and bottom-line growth, building infrastructure and security, data integrity, risk models, technology, and securing capital through multiple channels.
“Over the last 12 months, we’ve invested a tremendous amount of time, energy, and capital in our team, product, infrastructure and data security, as well as our process. Doing so has positioned us for significant growth in 2022 and beyond,” commented Nason.
He also credited his institutional investors as being a key to success by having faith in the long-term goals of the company, and confidence in the new team to prioritize long-term success over strictly short-term returns. Nason also stated, “It’s a true testament to the team that we were able to completely rebuild our business foundation while still funding over $100MM and producing record returns to our investors.”
With the revamp of the company infrastructure and data security, Velocity Group USA will be launching KapSource within the first quarter of 2022, a “business in a box” model that will allow other members of the industry to use its proprietary technology to increase conversions, alongside a marketplace in which brokers can fund their owns deals and create additional revenue streams through Velocity’s capital sources.
