Cloudsquare Announces Its New Integration with Rapid Finance
February 18, 2025Los Angeles, CA – February 18, 2025 – Cloudsquare, the premier end-to-end lending platform powered by Salesforce, proudly announces its latest integration with Rapid Finance, a trusted leader in Merchant Cash Advance (MCA). This new collaboration is set to redefine how brokers and lenders operate, enabling them to process applications faster, streamline funding workflows, and enhance overall efficiency.
Bringing Speed and Efficiency to Brokers and Lenders
For brokers and lenders, efficiency and speed are essential to gaining recognition in the market. Delays in approvals, manual data entry errors, and complex submission processes can lead to lost opportunities. With Cloudsquare’s seamless Rapid Finance integration, these challenges have become a thing of the past.
Key Benefits of the Cloudsquare + Rapid Finance Integration
· Submit deals effortlessly via API – Say goodbye to manual submissions and data entry errors.
· Bulk File Uploads – Attach necessary documents directly in the CRM.
· Upload files with each submission – Attach the necessary documentation directly within the CRM.
· Generate tailored offers instantly – Present funding options quickly based on merchant eligibility.
· Provide Instant Approval decisions – Close deals faster and gain a competitive edge.
Why This Integration Matters
Cloudsquare has always been at the forefront of MCA technology, offering brokers and lenders an advanced, scalable CRM solution designed to automate, optimize, and grow operations. With Rapid Finance now part of its growing list of lender integrations, brokers can accelerate their workflows, reduce processing time, and increase funding success rates—all within a single, intuitive platform.
Seamless Implementation for Brokers and Lenders
New users can launch Cloudsquare Broker with the Rapid Finance integration effortlessly, ensuring quick adoption and a fast return on investment. Existing Cloudsquare customers can easily add Rapid Finance’s API through a simple license upgrade, with expert onboarding and support to ensure a smooth transition.
About Cloudsquare
Cloudsquare is the leading end-to-end lending platform, uniquely powered by Salesforce to deliver unparalleled flexibility and innovation for lenders and brokers. With a commitment to optimizing lending processes through cutting-edge technology, Cloudsquare provides robust, scalable solutions that empower merchants to achieve greater efficiency and growth. Celebrated by industry leaders, Cloudsquare has earned a place on the Inc. 5000 list as one of America’s fastest-growing companies and is consistently rated a top service provider on platforms like Salesforce AppExchange, G2, Clutch, and Manifest.
For media inquiries, please contact:
Cloudsquare Marketing Email: marketing@cloudsquare.io
Are You Calculating Defaults Wrong?
January 22, 2025David Roitblat is the founder and CEO of Better Accounting Solutions, an accounting firm based in New York City, and a leading authority in specialized accounting for merchant cash advance companies.To connect with David or schedule a call about working with Better Accounting Solutions, email david@betteraccountingsolutions.com.
As we dive into tax season, it’s crucial for those involved in the merchant cash advance (MCA) industry to have a solid grasp of how to account for defaults. The way defaults are measured can significantly influence financial reporting and tax obligations, so understanding the different perspectives is essential.
There are several ways to evaluate defaults in the MCA industry, each offering different benefits depending on the context.
One common approach is the Right-to-Receive (RTR) perspective, which looks at the difference between the total payback amount agreed upon in a deal and what has actually been repaid.
For example, if a business secures $100,000 with a payback obligation of $150,000, and it repays $135,000, then there’s a remaining $15,000 that constitutes a default—a 10% shortfall from what was expected. This method is excellent for highlighting the gap between expected and actual returns, making it a valuable tool for financial modeling and long-term forecasting.
However, while the RTR method is strong for assessing contractual obligations, it can sometimes feel a bit too rigid. It often overlooks the real-world dynamics of cash flow and the impact of fees, which can give a skewed picture of a deal’s financial health.
Another method is the cash perspective. The approach simplifies things by focusing on whether the initial funding amount has been recovered. Using the same example, if the client repays $135,000, there’s no default recorded since the principal has been recovered. But if only $75,000 is paid back, that’s a 25% default based on the original funding. This approach is particularly handy for tax reporting because it zeroes in on principal recovery without complicating the picture with profit margins.
While straightforward, the cash perspective has its drawbacks. It tends to gloss over important details like origination fees and the overall financial implications of the repayment agreement, which can lead to an incomplete understanding of the deal.
Next, we have the wire perspective, which considers the actual amount transferred to the client after any deductions, such as origination fees. For instance, if a client gets $100,000 but pays a 10% origination fee, they effectively receive $90,000. If they then repay $75,000, the default is calculated based on the wired amount, leading to a 16.66% default rate. This perspective is particularly useful in syndication agreements, where understanding profitability post-fees is crucial.
Yet, like the cash perspective, the wire approach may miss the broader financial picture, focusing too narrowly on fees without accounting for total contractual expectations.
Each of these methods has strengths and weaknesses, but a comprehensive understanding of defaults requires a more detailed approach.
The percentage of payback perspective is the solution, calculating defaults based on the total percentage of the expected payback received.
In a scenario where the RTR is $150,000 and $135,000 is repaid, the default is 10% of the total payback amount. This method accounts for historical trends and repayment behaviors, offering valuable insights for portfolio management and financial forecasting. It allows us to estimate defaults based on historic defaults and post a percentage of the payback as the payments come as defaults. By incorporating both RTR obligations and cash flow realities, it balances the limitations of other methods.
For tax purposes, the cash perspective is practical, recognizing defaults as the shortfall between the funded amount and repayments. However, it oversimplifies the complexities of MCA financing by neglecting origination fees and RTR contracts. Similarly, the RTR perspective, while excellent for identifying contractual gaps, can be too rigid for broader financial analyses, as it does not consider upfront deductions or actual cash flow timing.
The percentage of payback perspective addresses these shortcomings, making it the most effective method for evaluating defaults across all scenarios.
A significant advantage of the percentage of payback perspective is its flexibility for financial projections.
Businesses can use past repayment data to estimate default rates across different portfolios, helping them align with long-term profitability goals. This is especially important in the merchant cash advance industry, where repayment patterns can vary widely. It also works well for situations involving origination fees or syndication agreements, ensuring those fees are factored into default calculations. By doing so, it avoids the distortions seen in cash- or RTR-focused analyses and provides clearer reporting for syndication partners on how their investments are performing. Although this approach requires more effort, its ability to offer accurate and nuanced insights makes it essential for MCA companies in today’s complex financial landscape.
This tax season, understand your accounting options, and leverage them to help you kick off an amazing 2025.
Maxim Commercial Capital Reports 25% Growth in 2024
January 21, 2025LOS ANGELES, CALIF. (Jan. 21, 2025) – Maxim Commercial Capital (“Maxim”) announced impressive growth during 2024, continuing a multi-year trend. The hard asset secured lender reported a 25% increase in funded deals during the year as compared to 2023. Maxim is a national provider of loans and leases from $10,000 to $3 million collateralized by class 6 and 8 trucks, trailers, heavy equipment, and real estate.
“Our team stepped up to fill an increasing capital void for small businesses in 2024,” noted Michael Kianmahd, Maxim’s CEO. “Our consistent delivery and flexible terms have earned Maxim a strong reputation over the past 16 years among our customers and referral partners.”
Founded during the 2008 financial crisis, the privately-owned lender supports the needs of small and mid-sized businesses, including startups and those with challenged credit, during all types of economic landscapes. Keys to Maxim’s success include its dedication to customer success, providing value to its referral network of equipment vendors and finance brokers, and providing excellent customer service through all cycles and markets.
Class 8 truck financings during the year comprised loans and leases for experienced and startup owner operators in 41 states across the U.S. New borrowers included: an experienced owner operator with challenged credit who purchased a 2019 Kenworth T680 with 539K miles for $38,135 with 22% down and the help of a co-applicant; a startup owner operator with a limited credit history and 642 FICO who purchased a 2019 Kenworth T680 with 472K miles for $39,248 with 25% down; and, a startup owner operator with bad credit who purchased a 2020 Peterbilt 579 with 424K miles for $55,047 with 27% down.
Notable heavy equipment financings during the year included 100% purchase financing for a small car hauling business to buy a 2020 Freightliner M2 4-Car Carrier for $105,000. Maxim secured a second lien on the borrowers’ home as additional collateral in lieu of a down payment, helping the company preserve cash. A startup entrepreneur purchased a 2015 Freightliner 114SD, his first dump truck, for 36% down on the $109,000 invoice; and a subcontractor with 35 years of experience replaced an older compact track loader by leasing a 2023 New Holland C337 priced at $83,760 from Maxim.
Maxim also provided essential working capital for small businesses through structured real estate-secured, cash-out financings. New borrowers funded in 2024 include the owner of a virtual platform offering on-demand exercise and meditation classes who borrowed $200,000 in growth capital secured by a second lien position on her home; and, experienced restaurateurs in New York City who borrowed $410,000, secured by a 1st lien against a family residence, to pay off MCA debt held by five lenders, make property improvements, and expand the business’s catering services.
Maxim continues to expand and improve its infrastructure to support its growth. The company currently is seeking to hire an accounting manager and senior accountant. Please visit https://www.maximcc.com/our-company/careers/ for job descriptions and to apply.
About Maxim Commercial Capital
Maxim Commercial Capital helps small and mid-sized business owners nationwide by providing loans and leases (“financing”) from $10,000 to $3 million secured by trucks, trailers, heavy equipment, and real estate. It funds equipment purchase financings and leases, working capital, and debt consolidations. Maxim’s more creative financing structures leverage equity in real estate and owned heavy equipment to facilitate growth and preserve customers’ cash. As a leading provider of transportation equipment financing, Maxim supports startup and experienced owner-operators and non-CDL small fleet owners by funding loans and leases for class 8 and class 6 trucks, trailers, and reefers. Learn more at www.maximcc.com or by calling 877-776-2946.
###
Rapital Launched to Support SMEs With Challenging Credit Situations
October 14, 2024A new Australia online lender has today been launched in response to evolving SME funding needs.
Rapital is set to transform the financial landscape to support both brokers and SME businesses facing difficulty in securing funding from existing lenders and banks.
Rapital will focus on offering a direct route for clients with challenging credit situations, such as low credit scores, with loans ranging between $5,000 and $250,000. With a focus on offering fast funding, Rapital aims to make decisions in as little as three hours so SMEs can access the cash boost they need quickly.
Access to funding remains an evergreen challenge for Australia’s SME community. According to a survey by Small Business Loans Australia, 90% of businesses indicated they would exercise caution in borrowing more money in 2024. Despite this caution, business loan demand has spiked, as reported by the Australian Financial Review. Rapital has been launched to help bridge the financing gap, providing SMEs that have been denied funding from traditional lenders with the essential cash boost they need to thrive.
Rapital’s ambition is to help turn a “no” into a “yes” for SMEs needing rapid and flexible financing solutions. The service promises an easy, transparent process with quick funding, empowering businesses to thrive and grow. In these challenging operating conditions, it is vital that smaller businesses have access to rapid and flexible capital. Rapital will offer a much-needed financial lifeline to the business profiles and industries that are often rejected by banks and other SME lenders.
About Rapital
Rapital’s mission is to empower businesses of all sizes, credit backgrounds and industries by providing brokers and SMEs with funding solutions tailored to meet the real-world challenges they encounter.
For media inquiries, please contact:
Rapital Media Team
Email: info@rapital.com.au
Website: http://www.rapital.com.au
When $10 Million Was Lost In MCA Deals
August 19, 2024David Roitblat is the founder and CEO of Better Accounting Solutions, an accounting firm based in New York City, and a leading authority in specialized accounting for merchant cash advance companies.To connect with David or schedule a call about working with Better Accounting Solutions, email david@betteraccountingsolutions.com.
In the high-stakes world of merchant cash advances (MCA), trust is a precious commodity, and when that trust is shattered by a longtime partner, the fallout can be catastrophic. Imagine investing tens of millions in what you believe to be a thriving MCA business, only to discover someone you know is siphoning funds through an intricate web of deceit. This isn’t a hypothetical scenario—it’s a grim reality many MCA investors face, and it serves as a stark warning to us all.
Here’s one story from a couple of years back that an industry friend of mine told me:
The betrayal began innocuously enough. The investor trusted the MCA company he was syndicating deals with well, and the owner seemed competent and trustworthy. But beneath this carefully cultivated facade lurked a sinister scheme. This owner had also secretly established his own ISO and collection agency. With access to insider knowledge and an unchecked commission structure, he was in a prime position to execute a brazen and ongoing theft.
The owner submitted deals to his own funding company through his ISO and then funded them with syndication from investors. Then the deals would default. For months, the ISO maintained an exceptional high default rate. When the investor asked the owner what was going on, the owner would express his own puzzlement. He would show his syndicators how deals looked like they were progressing well initially, before they would inevitably crash out and default. Confident that they were backing the right man for the job, the syndicators kept on giving him money. Yet these deals were doomed from the start and designed to fail. By intentionally backing poor investments, he set the stage for his collection agency to step in once the deals inevitably defaulted.
The brilliance—and the horror—of his scheme lay in its simplicity. He manipulated the commission structure, securing an arrangement where he received full commission if a deal stayed active for just over a week. The deals only needed to appear stable for a short period before crumbling. Once the facade of success faded, the deals were swiftly handed over to his collection agency, ensuring he reaped the benefits from every angle.
In effect, he was stealing from his investors and partners in four ways. The first, he was stealing part of their investments before he ever put it into deals, and then of the deals that worked out, he skimmed off as well. The rest he put it into purposefully bad deals- after collecting a quick commission on- and then promptly stole from his own collections firm to top it all off.
As I delved into this case, the warning signs became glaringly apparent. Unusual commission arrangements should have raised immediate red flags. A commission structure that disproportionately rewards short-term success is ripe for exploitation. Moreover, conflicts of interest, like owning related businesses, should never be overlooked. The funder’s ownership of an ISO and a collection agency created an inherent conflict, one that he deftly exploited.
Another alarming sign was the pattern of poor-performing deals. Consistently funding bad deals isn’t just bad luck; it’s a symptom of deeper issues. High turnover in collections, especially when tied to the same individual, is another glaring indicator. A deeper investigation into these patterns could have unearthed the fraud much sooner.
To identify potential issues with your own ISOs, run a report over a three-month period detailing the total dollar amount and number of deals funded by each ISO. Compare these figures to the defaults from each ISO. If the percentage of defaults from an ISO significantly exceeds their contribution to your portfolio, it indicates a potential problem. Additionally, track the recovery rate from your collection firm; less than 25% recovery may signal issues with the contracts, merchants, or the collection firm itself. Conduct periodic audits to ensure that funded merchants are legitimate and not misrepresented.
Preventing such betrayal demands vigilance and a multi-faceted approach. Background checks should be thorough and updated regularly to catch any emerging conflicts of interest. Transparent and standardized commission policies are essential, avoiding complex arrangements that can be manipulated. Regular audits and monitoring can serve as an early warning system. Advanced analytics and an industry CRM such as Orgmeter or MCA Track can detect irregular patterns, flagging potential issues before they escalate. Beyond the technical measures, fostering a culture of honesty and transparency is vital, and employees should be trained to recognize and report suspicious activities.
This true story of betrayal within this company serves as a dramatic reminder of the dangers lurking within our businesses. Trust, once broken, is difficult to rebuild. By remaining vigilant and proactive, we can protect our companies from those who seek to exploit our trust for their gain. With the right measures, we can safeguard our investments and ensure the integrity of our industry.
A Broker Diversifies With Suite of Value-Adds
August 8, 2024
Like many broker shops these days, Connecticut-based Sharpe Capital is offering more than just a revenue-based financing product. Owned by CEO Brendan Lynch who has been funding deals and boarding credit card processing accounts for more than 15 years, the company is now looking much deeper into business owners’ needs through a whole new set of diagnostic questions like whether or not they have a written will, access to a lawyer, possession of a firearm, or ownership in real estate.
The latter on that list, real estate, is becoming more familiar in the small business finance community. Sharpe Capital, for example, added mortgages to its product set about 18 months ago.
“When we talk to anybody on the phone and they start asking questions, ‘oh, what kind of programs do you have? What are the rates?’ now we’ll always say, ‘well, the cheapest way and the most affordable way to get money is, even though rates are higher on mortgages and that stuff right now than they were in the past few years, it’s still the cheapest way.'” Lynch said. “And then what we’ll try to do is explain that it’s going to take a while. ‘How much do you need to get through the next two months while we work this up for you,’ right? Try to get the long term funding going for them and the short term solution all in one.”
More recently, however, the company has added a bundle of services that include things like identity theft protection, legal consultations, will writing, and more. In one example, Lynch said that a merchant disclosed that an IRS audit had slowed down their ability to continue the application process with them and he realized they actually had a solution for that.
“One of the things [this partnered service] covers here is audit services,” Lynch said. “They’ll give you up to 25 hours and walk you through an audit from the IRS. So it was easy. I was like, ‘hey, yeah, let me help you out right now. We signed him up right away.'”
Lynch says that for now, since it’s all still new for them, these value-adds are typically being proposed after the customer onboards for funding but that he’s open to switching it around.
“We’re definitely trying to figure out a way to approach it as the frontend as well,” he said. “The way these leads are being bought and sold so fast and rapidly, you’re fighting with 50-60 different brokers on every deal, you know? … So, we’re really just trying to find something that separates us.”
Lynch argued that in a market where a lot of brokers are essentially offering the same thing, just being personally remembered later on when it comes time for funding again can make all the difference and that being the guy who helped them draft a will for sixty bucks will probably stay fresh in their mind.
“It definitely stands out,” Lynch said. “It definitely opens up conversations where you’re going to get a little more personal with them and build a closer relationship because you’re going to start asking, ‘Are you married?’ Yeah, I know maybe that’s part of people’s sales pitch, but a lot of times we’re just so focused on getting you an offer fast and getting you funded fast, you kind of don’t have time to get into all that, so that afterwards getting to really build the relationship seems to really be working.”
Stop the Debt Settlement People, Funders Come Up With Merchant-Friendly Alternative
April 3, 2024
Are debt settlement “advisors” interfering with your contracts and putting your merchants in a bad spot? The industry is now taking the reins on a solution. It’s called GreenLedger, a platform for funders to work together on resolving a merchant’s situation with no debt settlement middlemen encouraging an intentional default, taking fees, and making false promises.
Founded by Elevate Funding CEO Heather Francis, who aims to eventually make it a non-profit, merchants would go to this industry-collaborative platform, indicate who they have open contracts with, and the platform would notify the funders directly.
“From there, the primary points of contact at each funder can get together to come up with a more specific and comprehensive payment plan that works with the merchant’s needs,” said Francis. “GreenLedger’s mission is to work directly with our small business clients to stabilize their revenue-based financing arrangements and avoid breaching their agreements, eliminating the need for potentially predatory middlemen.”
The platform has already been generating interest.
“As an attorney deeply committed to the financial empowerment of small and medium-sized businesses, I am thrilled to endorse Elevate Funding’s creation of GreenLedger,” said industry attorney Patrick Siegfried. “This initiative represents a pivotal step in our ongoing battle against the increasing prevalence of unscrupulous entities in the commercial finance debt settlement industry. Far too often, these bad actors employ deceptive sales tactics and bind clients with unfair contracts, leading not to the promised debt relief but to further financial strain for small businesses. GreenLedger, with its dedication to transparency and integrity, stands as a true avenue for business owners seeking legitimate and effective financial solutions. Its mission to root out malpractices and safeguard the interests of small businesses is not just commendable but essential in today’s challenging economic landscape.”
To learn how you can participate and cut the debt settlement people out of the picture, attend this webinar on April 16th.
How Merchant Cash Advance Companies Can Avoid Problems This Tax Season
April 2, 2024David Roitblat is the founder and CEO of Better Accounting Solutions, an accounting firm based in New York City, and a leading authority in specialized accounting for merchant cash advance companies. To connect with David or schedule a call about working with Better Accounting Solutions, email david@betteraccountingsolutions.com.
In the fast-paced and ever changing world of cash advance, tax season can often present a labyrinth of compliance and reporting challenges. These challenges are not just bureaucratic hurdles that must be overcome; they also serve as crucial tests of a company’s financial health and operational integrity. Given the intense scrutiny the cash advance industry faces from regulatory bodies, particularly in light of recent industry shaking events, alongside the unique nature of how its financial transactions can be structured, ensuring tax compliance is not just advisable—it’s essential. Let’s discuss frequent speed bumps cash advance companies encounter during tax season, and some solutions for these problems.
Misclassification of Income and Advances
One of the most significant stumbling blocks for cash advance businesses lies in the misclassification of the funds they advance to customers. This misstep can lead to serious tax implications, distorting the financial understanding of a company in the eyes of the law. A robust accounting system that accurately differentiates loans, advances, and income is not just a recommendation; it’s a necessity. Each category must be meticulously reported for tax purposes, a task that underscores the importance of seeking guidance from a tax professional well-versed in the nuances and implications of these classifications.
Misreporting Income
A common oversight among cash advance companies is the inaccurate reporting of income. Whether it’s underreporting or misclassifying earnings, the repercussions can be severe, and include the possibility of triggering an audit or incurring a severe financial penalty. The remedy? An accounting software tailored for the funding industry (such as Orgmeter, MCA-Track, OnyxIQ, Centrex, or LendSaas), capable of automating the calculation and reporting all necessary metrics and income. This ensures not only compliance but also a transparent overview of a company’s financial health that benefits you as well.
State-Specific Tax Obligations
Just over 5 years ago, Wayfair was successfully sued by South Dakota for failing to tax online sales even though they had no physical presence in the state, beginning a new era of legal understanding of state tax obligations in the internet and cross-state trade era.The complexity of tax compliance is magnified for cash advance companies operating across state lines, each with its unique tax laws and regulations. This multi-state maze can easily lead to oversight or misunderstanding, risking non-compliance. The solution is twofold: developing a comprehensive compliance checklist for each state and consulting with tax professionals who specialize in navigating these multi-state operations. Together, these strategies form a bulwark against the many possible blind spots of state-specific tax obligations.
Documentation for Audits
Not having the correct documentation and record-keeping on hand can transform a routine tax audit into a nightmare scenario, and cause businesses to be slapped with heavy penalties and fines. To counter this risk, cash advance companies need to maintain meticulous records of all transactions. Experts often recommend businesses conduct regular audits, whether internal or external, to ensure these records are both accurate and will back you up when they are needed.
Planning for Tax Liabilities
Perhaps one of the easiest mistakes to avoid is not adequately planning for surprise tax liabilities. Without planning in advance and setting aside sufficient funds to cover these obligations, companies can find themselves in a precarious cash flow situation when taxes are due. A proactive strategy to counter that involves specifically marking off a portion of income in a dedicated account for unforeseen expenditures (tax liabilities included), calculated with an estimated effective tax rate. This approach, developed with the assistance of a tax professional, can prevent the unwelcome surprise of a hefty tax bill when you’re not ready for it.
At the end of the day, tax compliance, while definitely not fun, should not be viewed (just) as a regulatory pain-in-the-butt, but as a way to ensure a cash advance business’s success and longevity. By embracing proactive tax planning and compliance, companies can not only successfully navigate the complexities of tax season but also reinforce the integrity and sustainability of their business and ensure their success and viability for years to come, free from any stress or government microscope.
