How Cesar Valero Won The Tournament And Gets Deals Done
October 2, 2024
When Cesar Valero, Business Development Executive at Spartan Capital, sat down at one of the starting poker tables late last month to participate in the kick-off tournament for B2B Finance Expo, it had been almost exactly a year since he last played. His colleague Ryan Capella had finished second that time, which coincidentally had also been for a business event in Las Vegas. But here at B2B in 2024, the Spartan team was competing against a mix of players eager to show off their skills, some of whom play semi-professionally on the side.
According to Valero, they didn’t do any kind of practice ahead of time. “Frank [the CEO] just said ‘make sure you represent,'” he said. And after two and a half hours of impressive play that’s exactly what he did. The dealer and a hired pit boss keeping an eye on all the cards declared Valero the winner where he took home the grand prize gold bracelet and other goodies.
“We were actually really happy because we noticed that–obviously we celebrated a little bit–and then noticed after we’re like, ‘of the top four positions of the last two years, we [Spartan] have two’ that’s pretty good,” Valero said.
But more importantly, at the industry’s largest conference of the year, everyone suddenly knew who Valero was if they didn’t before.
“You can flat out tell them the best marketing at B2B was to win the poker tournament,” Valero said. People came up to him throughout the next two days calling him out by name. “Hey, Cesar!” they shouted, after having heard about his win.
And being the guy everybody wants to talk to is pretty much his job anyway. Spartan Capital provides revenue based financing and works with a large number of referral partners. Valero’s day-to-day is typically spent communicating with ISOs, whether it be phone calls or Zoom calls or in-office meetings, he is catering to what they need and trying to get deals funded. When asked if having a relationship with an ISO is an important part of the job, he said it’s the whole job.
“We’re a fair funder,” he said of Spartan. “We really don’t snub anybody out. Whether you’re the biggest guy in the space or the smallest guy in the space, we’re going to do our best to give you the best customer service we can. Our reps, pretty much nobody is a brand new rep. Everybody’s got experience. They know what they’re talking about.”
“Most deals are pretty straightforward,” he said, “but you always have that 10,15,20% that need a little more love…so it’s a fast paced environment and just try to keep up with it, make sure we’re doing the right service to our customers whether it be an ISO or a [merchant].”
Overall, Valero feels like the industry is on a strong trajectory, especially with tech and e-commerce platforms having rushed in to offer similar funding products to their customers.
“If they’re in it, they see the demand right?” he exclaimed, “and if they’re putting out billions of dollars like I see every quarter in press releases from Amazon or from PayPal or from one of the big players, they’re out there and they’re creating buzz… so better quality borrowers will be flowing in because the need is there across the board.”
Valero isn’t exaggerating about the fast pace. After having gone from the flow of deals to Vegas to even more deals, he couldn’t afford to let our interview about his big win go over the allotted time.
“I got about an hour and 15 minutes to the wire cut-off,” he said emphatically while thanking me for the call. “Let me see if I can do a couple more deals!”
B2B Finance at AltFinanceDaily
July 5, 2024
When Broker Fair first debuted in 2018, the keynote speaker was none other than Ryan Serhant, then a fast rising New York City real estate broker and star of Bravo’s Million Dollar Listing. Today he’s got his own Netflix Series called Owning Manhattan.
“After selling real estate for 12 years, I decided to start my own company,” Serhant says in the trailer for the first episode, “and if you can’t sell, you can’t be here.”
That New York hustle attitude was the connecting link for why Broker Fair chose him despite the broker audience being largely engaged in small business financial services at the time. But since then the small business finance broker community has become increasingly diversified in its product offerings and real estate is frequently one of the assets on the menu.
“People will be surprised how many clients have real estate, not just a [primary home], but they own just a small multifamily down the road that they never touched or tapped into,” said Julio Sencion, Principal at Alta Financial, in a recent interview with AltFinanceDaily.
Companies like World Business Lenders figured that out a long time ago while still more discovered the business during the covid recovery, leading AltFinanceDaily to produce a video miniseries about real estate investing in the summer of 2021. The guests ranged from real estate influencer Ralph DiBugnara to NestSeekers International’s Chief Economist Erin Sykes to a couple of old fashioned guys named Danny and Bruce who started investing in real estate across New Jersey long ago.
AltFinanceDaily also interviewed house-flipper turned real estate tech CEO Andrew Luong of Doorvest, did a deep dive as to why real estate was becoming the side hustle of choice in the industry, and even bought real land using the blockchain for the purpose of a story.
Equipment financing has also taken off, leading AltFinanceDaily to produce the first ever sales reality series named Equipping The Dream in 2022.
That’s been complemented by regular coverage and even sitdown interviews from Andrew Carman, Steve Geller, and George A. Parker.
AltFinanceDaily’s Sean Murray has previously presented at the International Factoring Association’s (IFA) Fintech educational event, been a guest on the Coleman Report run by renowned SBA expert Bob Coleman, and moderated panels separately for the New York Institute of Credit and the Alternative Finance Bar Association.
Murray was also the host and producer of the industry’s first ever Broker Battle which took placed in Miami Beach this past January.
AltFinanceDaily is also affiliated with the largest online small business finance community in the US, DailyFunder, and has produced nearly two dozen events since 2017.
“Back in 2018, there was a question that Serhant posed on stage to the Broker Fair audience to make sure he understood where they were coming from,” Murray said. “‘You guys are all B2B right?’ he said, and I think his characterization was spot on, because B2B is pretty much what we’ve been all along.”
AltFinanceDaily is collaborating with the Small Business Finance Association on the B2B Finance Expo that’s taking place in Las Vegas on September 23-24. For info, visit: https://www.b2bfinexpo.com
B2B Finance Expo: Las Vegas, September 23-24
June 18, 2024
The inaugural B2B Finance Expo will debut in Las Vegas this Fall from September 23-24 at The Wynn. Powered by AltFinanceDaily in collaboration with the Small Business Finance Association (SBFA), the conference will bring together the leading lenders, funders, and brokers from across the spectrum of commercial finance, leasing, mortgage, and revenue-based capital products.
“The goal is to bring together leaders in commercial finance at an upscale event focused on delivering value to participants,” said Steve Denis, Executive Director of the SBFA. “Our content will gather industry leaders’ perspectives on partnerships, capital markets, diversifying income streams, and compliance in an environment that balances education, growth, and relationship building.”
“We’ve produced nearly 20 commercial finance related conferences since 2018,” said AltFinanceDaily founder Sean Murray. “Brokers from all segments of commercial finance looking for a valuable conference to expand their network, learn, and grow their business should attend B2B Finance Expo in Las Vegas this year. It’ll be the biggest one of its kind this Fall.”
The SBFA is a non-profit advocacy organization dedicated to ensuring Main Street small businesses have access to the capital they need to grow and strengthen the economy. The SBFA’s mission is to educate policymakers and regulators about the technology-driven platforms emerging in the small business lending market and how their member companies bridge the small business capital gap using innovative financing solutions. Attendees of the conference will have the opportunity to support this initiative.
To register, visit b2bfinexpo.com. To inquire about sponsorship, complete this form here.
Almost Sold Out – The Industry’s Legal Conference in NYC (AFBA) – Features Big Name Speakers
May 29, 2024
This is the last chance for attorneys and executives interested in the most comprehensive industry legal education to register for the Alternative Finance Bar Association Conference taking place in NYC. While the day of June 3rd is for attorneys only, the evening of June 3rd and the full day of June 4th are open to business people!
The outstanding lineup of speakers includes Andrew Smith, a partner at Covington & Burling LLP, who was formerly the Director of the Bureau of Consumer Protection at the FTC, and Bob Zadek, Of Counsel for Buchalter.
A June 4th panel moderated by AltFinanceDaily‘s Sean Murray will feature speakers Heather Francis at Elevate Funding, Mary Donohue at Revenue Based Finance Coalition, John Viskocil at Fora Financial, and Marshall Goldberg at Glass & Goldberg. Tickets are almost sold out.
For questions, email Lindsey@lrohanlaw.com or fitzgeraldmegan19@gmail.com
Agenda below:
Don’t Just Say You Can Do SBA Loans, Learn How to Broker Them
April 6, 2024
“As in anything else, once you master the learning curve, you’re fine,” says Bob Coleman. “The reason why SBA lending is difficult is you may not know the rules.”
And that’s where Coleman comes in, a former lender turned news source and educator of SBA loan brokers, he offers his own online course called the Certified SBA Loan Broker Training, which is open to commercial loan brokers of various backgrounds that want to master SBA. Without training, brokers unaccustomed to the process can get lost and bogged down if they try to figure it out on the fly.
For instance, “If you drop something off at your lender, the lender is going to come back with 15 things and you may not know exactly what they want,” Coleman says, “and therefore the difficulty arises when you don’t know exactly what the lender wants and you ask the borrower and then it becomes a long drawn out affair.”
It’s precisely this scenario that scares brokers accustomed to light paperwork and perks like 2-hour approvals in the short-term working capital space from even attempting to try their hand at SBA. But even the merchants can be scared off by a longer more arduous process. Coleman also acknowledges that there has been a collective awakening throughout the mainstream commercial finance space that speed is on every business owner’s mind.
But speed can be a matter of experience and just knowing what to do, how to do it, and who to do it with. Besides, in an era of creeping one-stop-loan-shops that can do it all, it will become increasingly difficult for today’s broker to tell a customer that they don’t really know how to do the harder stuff and to always default to a short term loan or MCA when the broker next door is ready to put an SBA loan together if that’s the best course of action. As most brokers are aware, many short-term working capital brokers also offer equipment financing at the very least and vice-versa these days.
“A successful broker is one that cultivates a relationship with a few lenders,” Coleman says. “A broker is more entrepreneurial [versus an in-house business development officer], has access to a number of different products, and they work with a core level of lenders or funders.”
And that all comes down to training, which Coleman’s course offers for SBA.
“The loan broker course is geared for loan brokers who have a basic knowledge of commercial lending,” Coleman says. “We’re not going to go through and tell them how to analyze an income statement or a balance sheet, but we are going to tell them what SBA lenders are looking for.”
Coleman’s course is designed to take 12 weeks, though with it being online those enrolled can move at their own pace. As a benefit those taking the course get access to Coleman himself and can ask him questions and can join his weekly live show. There’s also the Coleman Roundtable where brokers and lenders dial in together once a week so that lenders can provide updates on what type of deals they’re looking for.
“It’s always a moving target of what the lenders will do,” Coleman says, “As we go through economic cycles, lenders tweak their credit boxes of what they want, and the brokers have to understand the lenders have a tremendous amount of pressure from a lot of stakeholders on how they want their portfolios to look.”
To that end, any broker that maybe tried their hand on an SBA loan in the past and walked away discouraged shouldn’t give up on it entirely.
“SBA is constantly changing,” Coleman says. “If you had a bad experience three or four years ago with a particular lender, forget about it and find out what’s new.”
Bob Coleman will be speaking alongside Sean Murray at Broker Fair New York City on May 20 if you’d like the opportunity to learn more from him and pick his brain in person.
A New Commercial Financing Expo Is Coming to Las Vegas This Fall
March 4, 2024
Coming to Las Vegas in 2024, an inaugural commercial financing expo powered by AltFinanceDaily in collaboration with the Small Business Finance Association will be held in the Fall. The conference will bring together the leading lenders, funders, and brokers from across the spectrum of commercial finance, leasing, mortgage, and revenue-based capital products. The event will replace AltFinanceDaily’s annual CONNECT event that has typically taken place in San Diego.
“We’ve had our eye on Las Vegas for a long time and resolved last September that we’d aim to go there next,” said AltFinanceDaily founder Sean Murray. “We’ve built up years of experience through running the annual Broker Fair conference in New York City and this event will have everything from across the commercial finance and small business finance industries.”
“AltFinanceDaily is a powerful industry leader and we look forward to working with them to produce a high level event where the commercial finance industry can learn and network together,” said SBFA Executive Director Steve Denis.
The AltFinanceDaily team has produced nearly two dozen events since 2017. Additional information will be made available soon. For inquiries, email events@debanked.com or call 917-722-0808.
First Ever Domain Name Loan by Smart Contract Was Executed on Ethereum
January 27, 2024
History was made on Saturday when the first ever loan against a domain name was executed with a smart contract on the Ethereum blockchain. The significance is that the success marks the birth of a new asset class that can be leveraged to unlock capital for business owners or domain name investors in an expeditious and secure manner.
AltFinanceDaily founder Sean Murray was the executor of the transaction. The process involved tokenizing a domain name (domainfi.net) into an NFT and then offering that NFT as collateral on an NFT loan marketplace. When a loan was executed on the platform with a smart contract, the domain name was automatically placed into an ethereum address to be held as escrow. If the borrower were to default on the loan, the smart contract would automatically release the domain name to the lender, who would now have full control of it.
The process involved two parties, the tokenizing registrar and the NFT loan marketplace. The loan, which was consummated for proof of concept, carried a 10% APY and a 7-day term. It took less than 20 minutes combined to complete the tokenization and loan execution process.
“I was guessing that this capability might still be another year away and I had not even dreamed that I would be the very first one to execute this type of loan,” said Murray. “Following this space closely probably contributed to that stroke of luck. There is still time until this is ready to be a consumer-facing product in the marketplace, but the tech already exists and transactions of this nature are already viable. It will be fascinating to watch.”
About AltFinanceDaily
AltFinanceDaily was launched in 2010. For questions or inquiries email info@debanked.com and call 212-220-9084.
Hundreds of Brokers Registered for AltFinanceDaily CONNECT MIAMI
January 9, 2024
MIAMI BEACH – Hundreds of small business finance brokers are registered for this year’s AltFinanceDaily CONNECT MIAMI. Taking place on Thursday, January 11 at the Miami Beach Convention Center, the event’s modified format includes the first-ever Broker Battle™ with a $5,000 grand prize to the winning broker, on top of an all-kosher food experience. That’s in addition to a featured presentation from David Goldin, the first-of-its-kind Broker Brilliance education session, tech demos, networking, and cocktails. Bitty Advance is the Title Sponsor.
“This is our sixth event in Miami,” said conference founder and AltFinanceDaily President Sean Murray. “I think kicking off a new year is as good a time as ever to reinvent yourself and change things up. I’m really excited for this show and I think 2024 is going to be a truly unique year.”
Registration opens at 1pm on Thursday and the event culminates with the Broker Battle at 5:10pm. That will lead right into the cocktail networking reception.
About AltFinanceDaily CONNECT Miami
AltFinanceDaily CONNECT events are operated by Foinse, LLC. Foinse, LLC is an events company based in Brooklyn, NY. To learn more visit: http://www.debankedmiami.com. For inquiries, email events@debanked.com.
