Ryan Showe on Winning This Year’s Broker Battle
March 3, 2025
“What being a broker means to me is servicing your clients in the best way possible, really putting their needs before anyone else’s,” says Ryan Showe, VP of Sales at Long Island-based Lexington Capital Holdings. “Ultimately, at the end of the day, we don’t have a job if our clients aren’t happy, so just constantly doing the right thing, putting your best foot forward, and making sure that you’re doing everything ethically and honest.”
Showe was the winner of the 2025 Broker Battle at AltFinanceDaily CONNECT Miami for the revenue-based financing category, earning him the recognition of Top Broker and the recipient of some prizes along with it. Showe has been in the business for just a little over three years, starting at Lexington during its beginnings. Back then, learning the ropes while doing the work meant putting in 70-80 hour weeks on a regular basis. That included not only seeking out advice from the experts but also watching videos and reading books to fully immerse himself in the mindset of what it would take to become successful.
That effort is paying off and today Showe specializes in the most delicate part of the process at Lexington, helping clients who have applied get to the finish line with a deal while managing lender-side negotiations and communications. On the latter side, that means being highly familiar with the guidelines of more than 60 financial service companies at any given time.
“Anybody can get someone to apply and just fill out a quick one-page application, send over a couple bank statements, but really selling the deal, there’s a specific art to it,” says Showe. “It’s really important to be an expert in your industry and know all the lender guidelines, know what the backend process looks like, because every lender is going to have a different process, whether there’s certain steps that some lenders want, whether it’s a manual-login or DecisionLogic. There’s so many ins and outs to every different lender. And just being able to know all that off the top of your head and just really sound like an expert.”
At Lexington, one of the recent educational team-building strategies was to host an internal Broker Battle in which 30 employees participated in a double-elimination competition. The company’s CEO, Frankie DiAntonio, devised the format and questions—not only role‑playing scenarios but also testing general industry knowledge with trivia. Showe says it’s good practice to be put on the spot in front of a crowd, because a key part of sales is thinking on your feet and executing when it counts. Doing it together with colleagues made for a fun experience in a company that prides itself on a family‑like atmosphere, while also mirroring the competitive nature of the industry where many brokers vie to serve the same customers. It’s game time all the time.
“I even tell my clients, ‘competition is always going to breed the best results,'” Showe says. “If you want the best of the best, you have to make people compete. And it goes down to even selling a deal, right? So if I have a deal and another company has a deal, compare my numbers against their numbers. I’m going to do anything I can to win that business.”
By happenstance, Lexington’s Corey Digiantomasso was one of the six finalists selected to compete in AltFinanceDaily’s inaugural Broker Battle in 2024, where he put up a very impressive performance. This year was Showe’s turn where contestants weren’t given much background on the format other than that it would be roleplay-based. Showe kind of liked the mysteriousness of it.
“I’m best at showing up and just getting the job done,” Showe says. “So just doing what I do every single day made it easier for me at least.”
On his victory, Showe described the feeling as awesome while also recognizing that his opponent in the Battle, Joe Sasson, was a very worthy competitor. A large crowed showed up to support both of them during the championship.
“It was great to just see all the hard work that I’ve been putting in over the last three years pay off and be crowned #1 in the industry. It goes a long way for not only myself, but for the company as well.”
Britecap Financial Appoints John Corona as Director of Partner Success
February 24, 2025BriteCap Financial LLC (“BriteCap”), a leading non-bank lender providing small businesses with fast, convenient, and affordable working capital, is excited to announce the appointment of John Corona as Director of Partner Success. John brings with him more than a 10-year track record of significant accomplishments in business financing and partner development.
“We’re thrilled to welcome John to BriteCap and the NMEF family of companies,” said Richard Henderson, CEO of BriteCap. “I’ve had the privilege of working with John for over a decade, and he’s one of the best in the business at optimizing broker partnerships. His unmatched service and deep industry knowledge make him a perfect fit for our mission to elevate the funding experience for our exclusive broker network.”
John remarked, “I’m excited to be joining the BriteCap team, especially during a time in which it’s ascending to a position of prominence within the space. Joining an all-star team with an all- star product and platform is an amazing opportunity and I can’t wait to assist in its growth.”
About BriteCap Financial LLC
BriteCap Financial is a leading provider of working capital for America’s small business owners. Since 2003, BriteCap combines technology and non-traditional credit algorithms to provide fast, convenient, and affordable working capital directly to businesses and through their broker network. For more information about becoming a partner, visit britecap.com/partners. BriteCap is majority-owned by a holding company affiliate of NMEF.
About NMEF
NMEF is a national premier lender who works directly with third-party referral (TPR) sources to finance “mid-ticket” equipment commercial leases and loans ranging from $15,000 to 3,000,000 and up to $5,000,000 for investment grade opportunities. The company accepts A – C credit qualities and finances transactions for many asset categories including but not limited to medical, construction, franchise, technology, vocational, manufacturing, renovation, janitorial, and material handling equipment. NMEF is majority owned by an affiliate of InterVest Capital Partners. The company’s headquarters are in Norwalk, CT, with regional offices in Irvine, CA, Voorhees, NJ, and Murray, UT. For more information, visit www.nmef.com.
Media Contacts:
For BriteCap:
David Schneider
Vice President of Marketing
BriteCap Financial
www.BriteCap.com
david.schneider@britecap.com
954-494-1606
For NMEF:
203-354-1710
Blair Dawson
SVP, Chief Marketing Officer
NMEF
www.nmef.com
bdawson@nmef.com
BriteCap Financial Ramps Up Team, Ready For Growth
December 20, 2024
The stream of announcements coming out of BriteCap Financial garnered notice. It started with news of a $150M credit facility back in August, followed by announcements of a new CEO, CFO, CCO, VPs, and more. The new CEO, Richard Henderson, whose CV includes previous roles at CAN Capital, Marlin Capital Solutions, and Direct Capital, told AltFinanceDaily that the company wanted to have the right team in place to carefully grow the business. BriteCap, which is part of the North Mill family of companies, offers attractive term loans to small businesses.
As part of the plan, the company is looking to add not just new brokers but the right brokers, especially given the upstream programs they offer to merchants. “We’re being very selective on who we onboard,” said Henderson. “We’re trying to make sure that we’ll use that to get to scale, but also to build powerful relationships with those brokers where it’s a true partnership.”
BriteCap has developed an online checkout system to streamline the funding process. It can be configured to work with however the broker is used to working. They’ve focused a lot on the mobile experience so that a merchant need not even be in front of a computer to go through it.
One notable advantage to BriteCap is precisely that affiliation with the North Mill family because it opens up the possibility of not just working capital as a solution but also equipment finance. According to Henderson, the potential crossover between the products works well especially when the deals have been originated in the right context. That context includes the best practices and professionalism that equipment finance brokers typically operate within.
Among the C-suite executives to recently join BriteCap are Pushkar Choudhuri as Chief Financial Officer and David Lafferty as Chief Credit Officer. The timing of everything aligns with the firm’s economic sentiments. Henderson said that he believes optimism is higher now and growing.
“…generally speaking, we’ve seen demand picking up and we have a pretty bullish view on the economy moving forward,” he said. “I think we’re entering into a very good time in our space.”
BriteCap Financial Announces New CEO
September 16, 2024BriteCap Financial LLC (“BriteCap”), a leading non-bank lender providing small businesses with fast, convenient financing alternatives such as working capital loans, announced today the appointment of Richard Henderson as the company’s new CEO.
“I’m proud to see Rick take the helm at a time when BriteCap is poised to bring financial solutions to the market at scale,” said outgoing CEO Sri Kaza. “His experience and relationships across the industry will open the door for many more small businesses.”
BriteCap became a member of the growing family of companies under the North Mill Equipment Finance (NMEF) umbrella in 2023. “We are thrilled to have Rick join as the leader of BriteCap,” reported David C. Lee, Chairman and CEO, NMEF. “His two plus decades of success in equipment finance and working capital lending dovetail well with our strategy to offer comprehensive capital solutions for small and medium sized businesses. In particular, we look forward to developing unique solutions and programs for our key referral partners in partnership with BriteCap.”
“I’m excited to join BriteCap and lead such a respected, values-driven company,” said Rick Henderson, CEO, BriteCap Financial. “BriteCap has built an exceptional, tech-enabled funding platform that blends the speed and convenience of self-service with the expertise of a supportive team, making it easier and faster for small and medium-sized businesses to access the capital they need to grow. I look forward to collaborating with the BriteCap team and our strategic referral partners to build on this legacy, developing innovative solutions that empower America’s business owners and the finance brokers who support them.”
BriteCap operates from offices in North Hollywood, CA and Las Vegas, NV.
About BriteCap Financial
BriteCap Financial is a leading provider of working capital for America’s small business owners. Since 2003, BriteCap combines technology, non-traditional credit algorithms to provide fast, convenient and affordable working capital direct to businesses or through their broker network. For more information about becoming a partner, visit britecap.com/become-a-partner.
About North Mill Equipment Finance
NMEF originates and services small to mid-ticket equipment leases and loans, ranging from $15,000 to $2,500,000 in value. A broker-centric private lender, the company accepts A – C credit qualities and finances transactions for many asset categories including construction, transportation, vocational, medical, manufacturing, printing, franchise, renovation, janitorial and material handling equipment. NMEF is majority owned by an affiliate of InterVest Capital Partners. The company’s headquarters are in Norwalk, CT, with regional offices in Irvine, CA, and Voorhees NJ.
Media Contacts:
For BriteCap:
David Schneider
Vice President of Marketing
BriteCap Financial, www.BriteCap.com
david.schneider@britecap.com
954-494-1606
For NMEF:
Don Cosenza
Chief Marketing Officer
NMEF, www.nmef.com
dcosenza@nmef.com
203-354-1710
Capify Announces New Appointment to Lead Broker Division
March 7, 2024Leading online SME lender, Capify, has appointed Mike Morris to lead its broker business in the UK.
Mike joins Capify after five years with Funding Circle, most recently as Head of Business Development, where he was responsible for leading the lender’s broker network.
With nearly 20 years experience in the finance industry, including time at Close Brothers retail finance, Mike will focus on the growth and expansion of Capify’s introducer relationships and its marketplace offering.
“I’m hugely excited to join Capify to build out its broker programme and exponentially grow this channel for one of the first online SME lenders in the UK market,” said Mike.
“Capify occupies a vital place in the funding landscape – offering much-needed fast, flexible and responsible solutions for businesses. We’re focused on ensuring that introducers understand our offering and how we can help their clients. Our growth will then be realised by launching new products that go up and down the credit spectrum, providing the best possible service to enable the brokers, and ultimately the clients they represent, to get the funds they need to thrive in the current climate. Our goal is to have an offering for all types of businesses so we can be a one-stop shop for brokers and their clients. I look forward to Capify announcing these new offerings in the near future.”
Capify was launched in the UK in 2008, against the backdrop of the global financial crisis, when many small and medium-sized businesses were struggling to access funding from banks. Last year it was named the UK Credit Awards SME Lender of the Year (up to £1m). The company was founded initially in the United States in 2002 making it one of the world’s first online alternative financing companies for SMEs globally.
John Rozenbroek, COO/CFO at Capify, said: “We’re absolutely delighted to welcome Mike to the Capify team. Brokers play an integral role in helping businesses understand the complex funding landscape and the types of finance that are best suited to their needs. His appointment underlines our commitment to introducers and marks an exciting new stage in Capify’s continued growth.”
ABOUT CAPIFY
Capify is an online lender that provides flexible financing solutions to SMEs seeking working capital to sustain or grow their business. Alongside its sister company, Capify Australia, the fintech businesses have been serving their respective markets for over 15 years. In that time, it has provided finance to thousands of businesses, ensuring the UK’s vibrant and vital SME community can meet the challenges of today and the opportunities of tomorrow.
For more details about Capify, visit: http://www.capify.co.uk
Capify Contact:
Ash Yazdani, Marketing Director
ayazdani@capify.co.uk
Media enquiries
Sam Gallagher, Director
sam.gallagher@1473media.com
Broker Battle Finds a Champion
January 14, 2024At the Miami Beach Convention Center in Miami Beach, Florida, thousands of viewers packed a hall to witness the first ever Broker Battle™ at AltFinanceDaily CONNECT. After the rules of the competition were explained, six broker contestants waited eagerly for their turn to face four judges and with that a chance to win a grand prize of $5,000. Their goal? Choose from one of three pre-defined sales scenarios and show off their knowledge and abilities to the judges. Here’s what happened:
The Broker Battle was introduced
Broker Battle judge Daniel Dames (Bitty Advance) held up a Title belt
Irving Betesh (Advance Funds Network) had the distinction of going first. He came prepared!
The contestants continued one by one alphabetically by last name
The conversational role playing on the stage covered the gamut, ranging from explaining APRs and contract terminology to diagnosing customer needs or trying to earn a customer’s business. Below, judges Jared Weitz (United Capital Source) and Cheryl Tibbs (Equipment LeaseCo Inc) listen in to a contestant’s pitch.
Mike Brooks (Best Connect Capital) came in with his own style
Corey Digi (Lexington Capital Group) put up a strong showing
Stanley Mitchell (CLM Financial) goes to work
Danielle Rivelli (United Capital Source) showed off her experience
Anthony Truglia (CapFront) made it known the competition wasn’t over yet
The judges had to add up their scores for each contestant to find out which TWO would make it into the final championship battle
Second from the right is judge Leo Vargas (Triton Recovery Group).
Anthony Truglia and Danielle Rivelli are declared the two finalists after racking up the highest scores
The final sales scenario is revealed!
Both contestants have to compete on stage at the same time! Oh my!
The contestants are sent offstage so the judges can deliberate
And the winner is…
Anthony Truglia!
All photos from the Broker Battle here
All photos from the rest of AltFinanceDaily CONNECT MIAMI here
AltFinanceDaily would like to thank all of the amazing broker contestants for participating in something bold and brand new. Thank you to Anthony Truglia, Danielle Rivelli, Corey Digi, Irving Betesh, Stanley Mitchell, and Mike Brooks. Gratitude is also directed towards the judges for their efforts, Cheryl Tibbs, Daniel Dames, Jared Weitz, and Leo Vargas.
AltFinanceDaily hopes that this competition inspires all brokers to become better, to further master their knowledge of available products, legal compliance, style, and confidence. A video highlight reel of the competition is in post-production.
Interested in more from AltFinanceDaily? Contact us at info@debanked.com or call 212-220-9084.
NMEF Offers to Purchase IOU Financial
July 25, 2023JULY 25, 2023, NORWALK, CT – North Mill Equipment Finance LLC (“NMEF”), a leading independent commercial equipment lender located in Norwalk, Connecticut, announced today that the following letter was sent yesterday to the Special Committee of the Board of Directors of IOU Financial Inc. (“IOU”). NMEF’s proposed acquisition is at a 27% premium to the price per share agreed to by IOU and a group of inside shareholders representing 46.1% of the issued and outstanding shares of IOU announced on July 14, 2023. “We are offering to all IOU shareholders a far superior price to the value of the Company presented by the inside shareholders that was accepted by the Special Committee in a sweetheart deal for those insiders,” said David C. Lee, Chairman and CEO of NMEF. “Our offer is not subject to any financing contingency nor access to confidential information.”
About NMEF
NMEF originates and services small to mid-ticket equipment leases and loans, ranging from $15,000 to $2,000,000 in value. A broker-centric private lender, the company accepts A – C credit qualities and finances transactions for many asset categories including construction, transportation, vocational, medical, manufacturing, printing, franchise, renovation, janitorial and material handling equipment. NMEF is majority owned by an affiliate of InterVest Capital Partners. The company’s headquarters is in Norwalk, CT, with regional offices in Irvine, CA, Dover, NH, Voorhees NJ, and Murray, UT. For more information, visit www.nmef.com. One of NMEF’s controlled affiliates, BriteCap Financial LLC, is a leading non- bank lender providing small businesses with fast, convenient financing alternatives such as working capital loans since 2003 from offices in North Hollywood, CA and Las Vegas, NV. For more information, visit www.britecap.com.
Welcome to Broker Fair 2023
May 8, 2023
Broker Fair check-in and breakfast start at 8am at the Hilton Midtown in NYC.
If you’re here today, here’s some quick helpful info:
WIFI PW: ROKFinancial
Contact info: events@debanked.com
We hope you enjoy the day!
