Cloudsquare Integrates With CAN Capital
February 11, 2025
Los Angeles, CA – February 11, 2025 – Cloudsquare, the leading end-to-end lending platform powered by Salesforce, proudly announces the latest enhancement to its Cloudsquare Broker platform: the integration with CAN Capital’s API. This powerful collaboration empowers Merchant Cash Advance (MCA) brokers to optimize their lending operations with faster submissions, enhanced transparency, and better decision-making tools.
Cloudsquare Broker has long been recognized as the premier CRM for MCA brokers, simplifying and streamlining lending workflows. Now, with the addition of CAN Capital’s API, brokers gain access to cutting-edge features designed to elevate their performance and deliver exceptional results for merchants.
Key Features of the Cloudsquare Broker + CAN Capital Integration
- Smarter API Submission: Eliminate manual processes with direct integration into CAN Capital’s API. Submit complete applications—including all necessary documentation—in a single streamlined step, reducing errors and freeing up time to focus on closing deals.
- Transparent File Management: Upload additional documents to existing applications and monitor file statuses in real-time. Stay in control and respond quickly to lender requests for uninterrupted workflows.
- Real-Time Offers: Receive customized funding offers for your merchants as soon as they’re available. This ensures you’re equipped to present the best options confidently and quickly.
- Actionable Decline Insights: Gain detailed insights into application declines, enabling brokers to make necessary adjustments and improve future submissions for higher approval rates.
Why This Integration Matters
The Cloudsquare integration with CAN Capital is a game-changer for MCA brokers. By combining speed, accuracy, and transparency, this integration enables brokers to scale their operations effectively while delivering unparalleled value to their merchants. With over 15 lender API integrations available on Cloudsquare Broker, the platform provides unmatched flexibility and scalability to meet all your lending needs.
Seamless Implementation for New and Existing Brokers
For new brokers, combining the Cloudsquare platform with the CAN Capital integration is the ultimate solution for modernizing operations. Guided implementation ensures a quick and seamless launch, providing a rapid return on investment.
For existing Cloudsquare customers, adding the CAN Capital Lender API is effortless. With a simple license add-on and expert onboarding support, brokers can start leveraging the full power of this integration immediately.
For more information about the CAN Captial Integration, visit Cloudsquare
About Cloudsquare
Cloudsquare is the leading end-to-end lending platform, uniquely powered by Salesforce to deliver unparalleled flexibility and innovation for lenders and brokers. With a commitment to optimizing lending processes through cutting-edge technology, Cloudsquare provides
robust, scalable solutions that empower clients to achieve greater efficiency and growth. Celebrated by industry leaders, Cloudsquare has earned a place on the Inc. 5000 list as one of America’s fastest-growing companies and is consistently rated a top service provider on platforms like Salesforce AppExchange, G2, Clutch, and Manifest.
For media inquiries, please contact:
Cloudsquare Marketing Email: marketing@cloudsquare.io
Maxim Commercial Capital Reports 25% Growth in 2024
January 21, 2025LOS ANGELES, CALIF. (Jan. 21, 2025) – Maxim Commercial Capital (“Maxim”) announced impressive growth during 2024, continuing a multi-year trend. The hard asset secured lender reported a 25% increase in funded deals during the year as compared to 2023. Maxim is a national provider of loans and leases from $10,000 to $3 million collateralized by class 6 and 8 trucks, trailers, heavy equipment, and real estate.
“Our team stepped up to fill an increasing capital void for small businesses in 2024,” noted Michael Kianmahd, Maxim’s CEO. “Our consistent delivery and flexible terms have earned Maxim a strong reputation over the past 16 years among our customers and referral partners.”
Founded during the 2008 financial crisis, the privately-owned lender supports the needs of small and mid-sized businesses, including startups and those with challenged credit, during all types of economic landscapes. Keys to Maxim’s success include its dedication to customer success, providing value to its referral network of equipment vendors and finance brokers, and providing excellent customer service through all cycles and markets.
Class 8 truck financings during the year comprised loans and leases for experienced and startup owner operators in 41 states across the U.S. New borrowers included: an experienced owner operator with challenged credit who purchased a 2019 Kenworth T680 with 539K miles for $38,135 with 22% down and the help of a co-applicant; a startup owner operator with a limited credit history and 642 FICO who purchased a 2019 Kenworth T680 with 472K miles for $39,248 with 25% down; and, a startup owner operator with bad credit who purchased a 2020 Peterbilt 579 with 424K miles for $55,047 with 27% down.
Notable heavy equipment financings during the year included 100% purchase financing for a small car hauling business to buy a 2020 Freightliner M2 4-Car Carrier for $105,000. Maxim secured a second lien on the borrowers’ home as additional collateral in lieu of a down payment, helping the company preserve cash. A startup entrepreneur purchased a 2015 Freightliner 114SD, his first dump truck, for 36% down on the $109,000 invoice; and a subcontractor with 35 years of experience replaced an older compact track loader by leasing a 2023 New Holland C337 priced at $83,760 from Maxim.
Maxim also provided essential working capital for small businesses through structured real estate-secured, cash-out financings. New borrowers funded in 2024 include the owner of a virtual platform offering on-demand exercise and meditation classes who borrowed $200,000 in growth capital secured by a second lien position on her home; and, experienced restaurateurs in New York City who borrowed $410,000, secured by a 1st lien against a family residence, to pay off MCA debt held by five lenders, make property improvements, and expand the business’s catering services.
Maxim continues to expand and improve its infrastructure to support its growth. The company currently is seeking to hire an accounting manager and senior accountant. Please visit https://www.maximcc.com/our-company/careers/ for job descriptions and to apply.
About Maxim Commercial Capital
Maxim Commercial Capital helps small and mid-sized business owners nationwide by providing loans and leases (“financing”) from $10,000 to $3 million secured by trucks, trailers, heavy equipment, and real estate. It funds equipment purchase financings and leases, working capital, and debt consolidations. Maxim’s more creative financing structures leverage equity in real estate and owned heavy equipment to facilitate growth and preserve customers’ cash. As a leading provider of transportation equipment financing, Maxim supports startup and experienced owner-operators and non-CDL small fleet owners by funding loans and leases for class 8 and class 6 trucks, trailers, and reefers. Learn more at www.maximcc.com or by calling 877-776-2946.
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A Glimpse at Simply Funding
January 14, 2025
In around 2018 Jacob Kleinberger began calling merchants for a well known small business finance brokerage—a job he not only enjoyed but one that sparked his curiosity. “I always wanted to understand what my funders were doing,” Kleinberger says. He frequently asked questions to learn how decisions were being made across the board.
Though he worked closely with funders, being on the sales side didn’t give him the full picture. That changed in 2021 when an opportunity arose to join Simply Funding, a direct funder, as a partner. Today, he serves as Head of Operations.Transitioning from broker to funder was an eye-opener, leading Kleinberger to half-jokingly call the funders he used to work with to apologize for the challenges he had unwittingly created. Despite the learning curve, Kleinberger hit the ground running. Simply Funding, founded in 2017 by Bernard Mittelman, was a relatively small operation when he joined, but his mission was to help it grow. “We more than doubled the following year in funding and more than doubled the year after that,” Kleinberger says, reflecting the impact he’s been able to have with the team, which he’s said has been crucial to the success.
“We’re all a team, all here to show off each other’s strong points,” he says. For instance, the company already had a really good core foundation and underwriter in place when he got there.
The company describes itself as an A/B paper shop, with the majority of its revenue-based financing deals involving weekly payments, though they do daily payments as well. They also offer merchant processing splits.
Now a 28-person company, Simply Funding was originally located in Manhattan’s financial district but has since relocated to Jersey City. Kleinberger recalls the transition vividly, flying straight from the AltFinanceDaily CONNECT Miami conference in 2023 to the new office to assemble all the furniture—an ordeal that lasted nearly 24 hours straight. One benefit of the move, he says, is access to a large talent pool in the area. But of course, it had to be accessible for the current team.
“A very big part [of the decision] was I had really good staff, and how would my staff come to work?” he says, since they make the whole operation hum. As a New York native from north of the city, Kleinberger is a commuter himself. The office now is just across the street from the PATH train station on the Hudson River. One can see the Simply team in person in the corporate high-rise there if they drop by.
When asked about the importance of security at Simply, Kleinberger is unequivocal: “It’s the most important.” The company takes no chances with data access, even to the extent that Kleinberger himself refuses to store work-related information on a laptop. He also emphasizes the need for clear, unambiguous rules in business operations to ensure everyone understands expectations and outcomes.
The company has no inside sales force, so Kleinberger gets a thrill when an ISO seeks his help with merchant communication—it reminds him of his early days. However, he remains acutely aware that, since it’s the company’s funds on the line, transparency and directness with customers are non-negotiable. From his perspective, some brokers in the industry walk a fine ethical line, and he and the Simply crew are determined to ensure things are done the right way.
“I do feel like there needs to be something to help make brokers accountable,” he says. Despite the challenges, Kleinberger remains optimistic about the future and is excited about what lies ahead as Simply Funding continues to grow.
“I think 2025 is going to be a sick year,” he says.
Cloudsquare Lend 3.12: Enhancing Efficiency and Flexibility for Lenders
January 13, 2025Cloudsquare, the leading end-to-end lending platform powered by Salesforce, is proud to announce the latest upgrades to its innovative loan management software, Cloudsquare Lend. The 3.12 release introduces a suite of new features and refinements designed to address lenders’ growing needs while reinforcing the platform’s reputation as a reliable, scalable, and customizable solution.
Key Highlights of Cloudsquare Lend 3.12
- Sole Proprietor Support: Expanded Federal Tax ID capabilities now include Social Security Numbers (SSNs), allowing lenders to accommodate sole proprietors and small businesses better.
- Holiday Reserve for MCA Agreements: Streamline daily payment management around banking holidays with features that allow adjustments tailored to lender practices.
- Approval Gross Margin Calculation: Automatically calculate lender profitability, factoring in referral source commissions for actionable insights.
- Field History Tracking: Improve compliance and transparency with automatic tracking of financial data changes, such as ACH updates and bank account modifications.
Servicing Enhancements
The update also includes improvements to servicing operations:
- Addressed bugs affecting post-holiday payments for weekly and monthly deals, ACH item updates, and balance calculations.
- Ensured smoother processing and more accurate financial data management.
Bug Fixes for Improved Reliability
This release resolves system bugs across origination, servicing, and syndication, ensuring greater operational reliability. Key fixes include:
- Calculation issues
- ACH item handling
- Repayment balance accuracy
“Our goal with every update is to listen to our customers and deliver practical solutions that make their operations more efficient,” said Jeffrey Morgenstein, CEO of Cloudsquare.
For more information about the Lend 3.12 Release or to schedule a demo, please visit Cloudsquare
Cloudsquare is the leading end-to-end lending platform, uniquely powered by Salesforce to deliver unparalleled flexibility and innovation for lenders and brokers. With a commitment to optimizing lending processes through cutting-edge technology, Cloudsquare provides robust, scalable solutions that empower clients to achieve greater efficiency and growth. Celebrated by industry leaders, Cloudsquare has earned a place on the Inc. 5000 list as one of America’s fastest-growing companies and is consistently rated a top service provider on platforms like Salesforce AppExchange, G2, Clutch, and Manifest.
For media inquiries, please contact:
Cloudsquare Marketing
Email: marketing@cloudsquare.io
Cloudsquare Broker MCA CRM now Integrated with Bitty Advance for API Submissions
January 13, 2025Los Angeles, CA – January 13, 2025 – Cloudsquare, the leading end-to-end lending platform powered by Salesforce, is excited to introduce the latest Cloudsquare Broker Lender API Integration, now with Bitty Advance—a trusted provider of fast business funding solutions. This integration transforms how MCA brokers deliver faster submissions, improve accuracy, and elevate customer satisfaction.
Cloudsquare Broker is the top CRM for MCA brokers, built to simplify and optimize lending workflows. With the addition of Bitty Advance, brokers can leverage advanced tools to automate applications, streamline operations, and close deals more efficiently.
Key Features of the Cloudsquare Broker + Bitty Advance Integration
- API Submission: Automate application submissions through Bitty Advance’s API, eliminating manual entry and reducing errors.
- Bulk File Upload: Manage high volumes of submissions effortlessly with bulk document uploads, saving time and improving team efficiency.
- Offer Generation: Generate tailored funding offers for merchants instantly, leveraging Bitty Advance’s advanced capabilities.
- Instant Approval Offers: Provide qualified merchants with same-day approvals to boost customer satisfaction and increase closure rates.
Effortless Scaling for MCA Brokers
With the Cloudsquare Broker Lender API Integration, brokers can scale their operations effortlessly while staying ahead in the competitive MCA industry. Whether handling a single application or managing multiple deals, the Cloudsquare Broker platform ensures smooth workflows and dependable performance. For more information about the Bitty Advance Integration, please visit Cloudsquare
About Cloudsquare
Cloudsquare is the leading end-to-end lending platform, uniquely powered by Salesforce to deliver unparalleled flexibility and innovation for lenders and brokers. With a commitment to optimizing lending processes through cutting-edge technology, Cloudsquare provides robust, scalable solutions that empower clients to achieve greater efficiency and growth. Celebrated by industry leaders, Cloudsquare has earned a place on the Inc. 5000 list as one of America’s fastest-growing companies and is consistently rated a top service provider on platforms like Salesforce AppExchange, G2, Clutch, and Manifest.
For media inquiries, please contact:
Cloudsquare Marketing Email: marketing@cloudsquare.io
The Other Side of the DFPI
December 30, 2024Last week I made some rather unfortunate comments about the California Department of Financial Protection and Innovation (“DFPI”). My error was based on a misreading of a portion of the DFPI website relating to the minimum equity requirements for mortgage loan brokers, which, at first glance, appeared to also refer to the equity requirements for finance lenders and brokers. This mistake was corrected in a subsequently published erratum.
I also wrote some rather critical observations about the departing commissioner, Ms. Chlothilde Hewlett. This, I now feel, was unfair. Commissioner Hewlett’s background and career in public service, consumer protection and law enforcement are nothing less than admirable. As an attorney representing lenders and brokers in the commercial finance industry for almost 45 years, I have seen more than my fair share of fraudulent behavior and bad players. The industry absolutely needs policing and oversight! Unfortunate but true. I have seen people rob charities, steal from relatives, and sue their “friends”. Not exactly what you want to hear during the Christmas season but nevertheless a reality.
I have worked extensively with the people at the DFPI for years. They are professional, courteous and responsive, almost without fail. I am grateful to these folks, who will remain unnamed, for assisting my clients in procuring the valuable CFL license. To them, and to you, I wish a happy holiday season and a prosperous and healthy new year.
The Law Offices of Kenneth Charles Greene present this article. All copyrightable text, the selection, arrangement, and presentation of all materials (including information in the public domain), and the overall design of this presentation are the property of the Law Offices of Kenneth Charles Greene. All rights reserved. Permission is granted to download and reprint materials from this article for the purpose of viewing, reading, and retaining for reference. Any other copying, distribution, retransmission, or modification of information or materials from this article, whether in electronic or hard copy form, without the express prior written permission of Kenneth C. Greene is prohibited. The materials available from this article are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any issue or problem. Use of and access to these materials does not create an attorney-client relationship between the Law Office of Kenneth Charles Greene and the user or viewer. The opinions expressed herein are the opinions of the individual author.
BriteCap Financial Ramps Up Team, Ready For Growth
December 20, 2024
The stream of announcements coming out of BriteCap Financial garnered notice. It started with news of a $150M credit facility back in August, followed by announcements of a new CEO, CFO, CCO, VPs, and more. The new CEO, Richard Henderson, whose CV includes previous roles at CAN Capital, Marlin Capital Solutions, and Direct Capital, told AltFinanceDaily that the company wanted to have the right team in place to carefully grow the business. BriteCap, which is part of the North Mill family of companies, offers attractive term loans to small businesses.
As part of the plan, the company is looking to add not just new brokers but the right brokers, especially given the upstream programs they offer to merchants. “We’re being very selective on who we onboard,” said Henderson. “We’re trying to make sure that we’ll use that to get to scale, but also to build powerful relationships with those brokers where it’s a true partnership.”
BriteCap has developed an online checkout system to streamline the funding process. It can be configured to work with however the broker is used to working. They’ve focused a lot on the mobile experience so that a merchant need not even be in front of a computer to go through it.
One notable advantage to BriteCap is precisely that affiliation with the North Mill family because it opens up the possibility of not just working capital as a solution but also equipment finance. According to Henderson, the potential crossover between the products works well especially when the deals have been originated in the right context. That context includes the best practices and professionalism that equipment finance brokers typically operate within.
Among the C-suite executives to recently join BriteCap are Pushkar Choudhuri as Chief Financial Officer and David Lafferty as Chief Credit Officer. The timing of everything aligns with the firm’s economic sentiments. Henderson said that he believes optimism is higher now and growing.
“…generally speaking, we’ve seen demand picking up and we have a pretty bullish view on the economy moving forward,” he said. “I think we’re entering into a very good time in our space.”
CFPB Rule Would Likely Impact Sale of Business Loan Applicant Data
December 3, 2024
A proposed rule by the CFPB aims to “Stop Data Brokers from Selling Sensitive Personal Data to Scammers, Stalkers, and Spies” by limiting “the sale of personal identifiers like Social Security Numbers and phone numbers collected by certain companies and make sure that people’s financial data such as income is only shared for legitimate purposes, like facilitating a mortgage approval, and not sold to scammers targeting those in financial distress.” Presented as a consumer-facing protection that would make parties selling data subject to the Fair Credit Reporting Act while prohibiting the sale of such data to third parties for “marketing” the full 206-page proposal suggests that it would apply equally when individual information is used in the course of applying for business loans.
“The CFPB expects that the proposal may have a limited impact on the cost of credit for small entities. One small entity representative stated during the SBREFA process that the proposed rule may affect the cost and ease of accessing credit for small entities. In particular, the written instructions provision may slow down the application process for small business loans because creditors lending to small businesses check the personal credit of the small business owner and may need to rely on the small business owner’s written authorization to do so. In theory, the proposed rule could increase the cost of credit for small businesses if the compliance costs discussed above are passed on to small businesses in the form of higher on loans from lenders.””
“Data brokers sell lists of financially vulnerable individuals to predatory lenders for targeted marketing campaigns,” the CFPB wrote in a summary of the propsal. “This practice is compounded by the widespread sale of personal identifiers collected by consumer reporting agencies, also known as ‘credit header’ data—including names, addresses, and Social Security numbers—which has created a thriving market for sensitive personal information that puts Americans’ privacy and financial security at risk.”
Anyone can officially comment on this proposal until March 3, 2025.
Announcement
Proposed Rule
