Uplyft Updates Logo and More

Uplyft Capital announced the launch of its new branding yesterday, including a new logo and website.

“We were looking for a sleek, stylish icon that would have brand recognition in the industry as simple and fun, but also uplifting,” said CEO Michael Massa.

The rising purple arrow represents growth for small businesses, “looking to get out of the current box they are in,” according to the press release.  

“All of our online portals have been revamped and redesigned,” Massa said, “our client, investor and partner portals.”

Massa prides the company he founded in 2012 for its innovation. Uplyft, which provides cash advance exclusively, uses Artificial Intelligence for underwriting and signing up new ISO partners electronically.

“We need to evolve in order to keep up with demand,” he told AltFinanceDaily.

Uplyft has a direct sales team of about 25 people and roughly 500 ISO sales partners, according to Massa. Headquartered in Miami, the company employs about 45 people altogether with a small office of three people in New York.

Todd Stone was a reporter for AltFinanceDaily.